The Challenge
Lead CRM strategy and lifecycle campaigns across multiple product verticals for a fast-growing company in the regulated gaming/e-commerce space. You'll own retention, loyalty, and LTV optimization while managing a high-performing team in a data-driven environment.
Your Mission
Audit current CRM tech stack, campaign performance, and team capabilities; identify quick wins in segmentation and automation
Define 2026 CRM strategy with clear retention, cross-sell, and loyalty targets; establish baseline KPIs across all channels
Launch 2-3 high-impact automated lifecycle campaigns (welcome, win-back, loyalty tier escalation) tied to measurable LTV gains
Build psychological safety with CRM team; conduct 1:1s to assess skills gaps and create development plans
Achieve 15-25% lift in customer retention through advanced segmentation and personalized engagement (email, mobile, web, social)
Scale team capacity by hiring 2-3 specialists (email marketer, campaign manager, analyst); implement weekly performance reviews
Roll out omni-channel customer journey maps tied to product verticals; track cohort LTV uplift by channel
Benchmark against competitor loyalty programs; identify and implement 3+ best-practice innovations in your program
KPIs You'll Own
Customer Retention Rate (by cohort & vertical)
Month-over-month retention lift as primary north star, tracked by product line and customer segment.
Campaign ROI & Email Engagement Rates
Click-through rate, conversion rate, and revenue per email campaign; benchmark against industry standards.
Customer Lifetime Value (LTV) & Cross-Sell Penetration
Average LTV by segment; percentage of customers engaging in cross-sell or loyalty tier progression.
Team Output Velocity & Quality
Campaigns launched on-time, A/B test velocity, and campaign performance consistency quarter-over-quarter.
Segment Relevance & Personalization Depth
Number of dynamic segments active; automation coverage across customer journey stages.
Tools & Stack
Your Team
Your Manager
Likely Chief Marketing Officer or VP Growth (not specified)
Current Team
CRM Marketing team structure unknown; assume 3-5 direct reports based on Director title
Backfill or new build—unclear; likely existing team to expand
The Package
Salary
$140K-$202K base
Remote
On-site (no remote flexibility mentioned despite 'flexible work environment' claim)
Benefits & Perks
Company Intelligence
Jobgether is recruiting on behalf of a partner company (likely gaming or e-commerce). The hiring company operates in regulated gaming or e-commerce with multiple product verticals and a data-driven marketing culture.
Culture
Fast-paced, data-driven, innovation-focused, collaborative
Is This Role For You?
- You've led CRM/lifecycle teams and shipped campaigns that moved LTV or retention metrics by 15%+
- You thrive translating customer data into actionable strategy—SQL, segmentation, and personas are your language
- You balance hands-on execution with people leadership; you coach teams and hold them accountable
- You've navigated regulated industries (gaming, fintech, healthcare) and understand compliance constraints
- You're energized by omni-channel complexity and love optimizing end-to-end customer journeys
- You're squeamish about regulated industries (gaming, online betting) or compliance-heavy environments
- You prefer fully remote work—this is on-site, despite vague 'flexibility' language
- You've never managed a team or you avoid people leadership responsibilities
- You treat CRM as email-only and haven't owned mobile, web, or social channel strategy
Interview Process
AI Screening & Matching
Jobgether's AI system reviews your application against core requirements; top candidates shortlisted automatically.
Hiring Team Outreach
Shortlisted candidates contacted directly by the partner company's internal team for interviews & assessments.
Details TBD by Hiring Company
Timeline, interview structure, and assessments managed by the partner company—not disclosed upfront.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.