The Challenge
IPSY is the beauty industry's most powerful membership platform with millions of engaged consumers. You'll own the reactivation engine—turning churned members back into paying subscribers across three subscription tiers while building a data-driven, personalized strategy that scales.
Your Mission
Establish baseline reactivation performance metrics and forecasting model across all three subscription programs (Original, Extra, Ultimate)
Map current reactivation channels (email, push, SMS, paid media, site experience) and identify quick wins for incremental volume
Partner with Lifecycle, Paid Media, and Data teams to design first experimental cohort testing member behavior signals and personalization
Present reactivation risk assessment and 90-day mitigation roadmap to Senior Director and executive leadership
Drive reactivation volume growth of 15-25% against targets while improving efficiency (cost per resubscriber)
Launch at least 3 cross-channel campaigns using predictive behavioral signals with documented lift vs. control
Build scalable reactivation playbook that moves from tactical campaigns to automated, member-behavior-rooted strategy
Establish weekly/monthly reporting cadence with clear KPIs, risk alerts, and optimization recommendations for all stakeholders
KPIs You'll Own
Reactivation Volume
Total number of former members successfully resubscribed across Original, Extra, and Ultimate programs
Cost Per Resubscriber
Total reactivation spend divided by number of successful reactivations (efficiency metric)
Reactivation Rate by Channel
Conversion rate for each channel (email, push, SMS, paid media, organic, site) as percentage of contacted audience
LTV of Reactivated Members
Lifetime value of returning members versus new member cohorts (long-term value impact)
Forecast Accuracy
Weekly and monthly reactivation targets versus actual performance (planning reliability)
Tools & Stack
Your Team
Your Manager
Senior Director of Loyalty
Current Team
Cross-functional partnerships: Lifecycle, Paid Media, Product, Engineering, Data/Analytics, Creative, Operations, Legal, CX
New role or existing backfill (not specified)
The Package
Salary
$95K-$130K base
Remote
Fully remote from 16 US states: Arizona, California, Connecticut, Florida, Illinois, Kansas, Massachusetts, Missouri, North Carolina, New York, New Jersey, Nevada, Ohio, Pennsylvania, Texas, Washington
Benefits & Perks
Company Intelligence
IPSY is the beauty industry's most powerful platform uniting brands, creators, and millions of hyper-engaged consumers. The company operates three subscription tiers (Original sample-size, Extra full-size, Ultimate limited-edition) and is committed to helping members play, explore, and express their unique beauty.
Customers
Millions of beauty-focused members
Culture
Remote-first, values self-discovery, self-expression, and confidence
Is This Role For You?
- You've managed reactivation, win-back, or lifecycle campaigns at scale with measurable ROI
- You're comfortable with ambiguity and can own strategy while coordinating across 8+ cross-functional teams
- You're data-driven and fluent in reading metrics, forecasting, and identifying performance risks proactively
- You thrive in fast-paced, consumer-facing roles where channel mix, creative, and targeting are your playground
- You need creative hands-on design or copywriting—this is strategy and performance management
- You prefer deep specialization in one channel over orchestrating complex multi-channel campaigns
- You struggle with ambiguity or need highly defined processes; IPSY is shifting from tactical to data-driven and you're building that
Interview Process
Application
Submit resume highlighting reactivation/lifecycle campaign wins and cross-functional collaboration examples
Phone Screen
Initial conversation with recruiter on background, experience, and role expectations (no text/Teams)
Skills Interview
Detailed walkthrough of past reactivation campaigns: strategy, channels used, results, and learnings (likely with hiring manager or peer)
Executive Round
Final conversation with Senior Director of Loyalty on vision, roadmap alignment, and partnership approach (Zoom only)
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.