The Challenge
Fundação Cásper Líbero—80 years of shaping Brazilian media across radio, TV, sports, and publishing—needs you to own their CRM engine. You'll configure automation workflows, segment audiences, and optimize conversion funnels across multiple brands and touchpoints.
Your Mission
Audit and document current CRM setup (RD Station/HubSpot); identify gaps in tagging, segmentation, and data hygiene
Launch 2-3 core automated journeys (lead nurture, onboarding, re-engagement) aligned to the sales funnel
Establish baseline metrics dashboard: open rates, click rates, conversion rate, and engagement by segment
Build and execute first data segmentation project (e.g., by audience type, content preference, funnel stage)
Scale automation to 5+ active journeys with A/B testing on 2 key flows; measure uplift vs. baseline
Reduce lead-to-contact conversion time by 20% through journey optimization and better timing
Own monthly CRM health report: data quality, list growth, engagement trends, and recommendations
Train content and sales teams on CRM best practices; establish SLAs for lead routing and follow-up
KPIs You'll Own
Email Open & Click Rate
Track campaign performance across segments; aim for 20%+ open rate and 3%+ CTR.
Lead-to-Conversion Rate
Measure conversion efficiency by journey and segment; identify bottlenecks for optimization.
List Quality Score
Monitor data hygiene: bounce rate, engagement decay, and segment health on a monthly basis.
Funnel Progression
Track leads moving through funnel stages (awareness → consideration → decision); identify drop-off points.
Automation ROI
Calculate revenue generated per automated journey vs. manual campaigns to justify continued investment.
Tools & Stack
Your Team
Your Manager
Marketing Director or CRM Manager (not specified)
Current Team
Interface with content and sales teams; support distributed across Fundação brands
New role or backfill unknown
The Package
Salary
R$3,500-R$4,800/month base
Remote
Onsite, São Paulo (Avenida Paulista, 900)
Benefits & Perks
Company Intelligence
Fundação Cásper Líbero is an 80-year-old Brazilian media institution anchoring iconic brands: Rádio Gazeta FM, Gazeta Esportiva, TV Gazeta, and the Cásper Líbero Faculty. Based in the landmark Gazeta Building on Paulista Avenue, it shapes journalism and culture across radio, TV, sports, and education.
Founded
1944
Culture
Journalistic rigor, cultural mission, historic institution with multi-brand portfolio
Is This Role For You?
- You've hands-on CRM experience (RD Station, HubSpot, or Salesforce) and know how to build segmentation + automation workflows
- You're comfortable with data: GA4, Excel pivot tables, funnel metrics, and storytelling with numbers
- You want to learn inbound methodology and own the entire lead-lifecycle from nurture to conversion
- You thrive in collaborative environments and can translate between marketing, sales, and tech teams
- You expect remote work; this is 100% onsite São Paulo
- You lack hands-on CRM platform experience or avoid technical setup/tagging work
- You're looking for a leadership role; this is clearly a junior support function
Interview Process
Phone/Video Screening
Confirm CRM platform experience, data analytics familiarity, and understanding of automation journeys
Technical Assessment or Case Study
Walk through a sample CRM scenario: design a lead nurture journey or analyze funnel data
Team Interview
Meet with marketing lead, content team, and sales stakeholder to assess collaboration fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.