The Challenge
David Yurman is America's preeminent luxury jewelry brand built on artistic heritage. You'll own the CRM strategy that keeps high-value clients engaged across email, retail, and personalized experiences.
Your Mission
Audit and segment existing client database; establish data quality baseline and create taxonomy for targeting
Execute 2-3 high-impact CRM campaigns (email + direct mail) across key segments with documented open/CTR/conversion
Build weekly CRM performance dashboard tracking CLTV, retention, reactivation, and engagement metrics
Document current retail clienteling workflows and identify 3 data capture gaps to close
Launch and operationalize gifting program end-to-end (merchandising alignment, vendor coordination, client fulfillment)
Increase client retention rate by 8-12% through targeted re-engagement campaigns for lapsed segments
Establish omnichannel GTM playbook connecting email, retail, and clienteling teams with shared KPIs and cadence
Train 80%+ of store associates on CRM system and data capture protocols; measure adoption via audit
KPIs You'll Own
Customer Lifetime Value (CLTV)
Total revenue per high-value client segment; track variance by acquisition cohort and engagement tier.
Retention & Reactivation Rates
% of clients making repeat purchases; measure impact of targeted campaigns on dormant segments.
Email Performance (Open/CTR/Conversion)
Campaign-level metrics; benchmark against luxury e-commerce standards (18-25% open, 2-4% CTR).
Data Capture Rate
% of retail transactions capturing email/contact info; audit by boutique location monthly.
Campaign ROI
Revenue generated per email/direct mail send; measure incrementally against control groups.
Tools & Stack
Your Team
Your Manager
VP or Director of CRM/Customer Marketing (not specified)
Current Team
Likely small CRM team; you'll collaborate cross-functionally with email, retail, merchandising, and logistics
New role or expansion; backfill not specified
The Package
Salary
$65K-$85K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
David Yurman is a heritage American luxury jewelry company founded by sculptor David Yurman and painter Sybil Yurman in New York. Known for the iconic cable design and timeless collections, the brand operates retail globally (US, Canada, Hong Kong, France) and through authorized fine jewelry networks. Led by their son Evan, the company is rooted in artistic innovation and impeccable craftsmanship.
Founded
1980
Funding
Private (family-owned)
Customers
High-net-worth women and men; luxury jewelry buyers globally
Culture
Artistic, creative, excellence-driven; core values center on innovation, craftsmanship, and responsible business practices
Is This Role For You?
- You live in NYC or are willing to work on-site 5 days/week at their boutiques or HQ
- You're obsessed with data quality and segmentation—you get joy from cleaning messy databases and building logical taxonomies
- You've executed email campaigns and can read performance metrics like CTR, CLTV, and retention rate
- You thrive bridging marketing strategy with operations; you can translate retail and merchandising needs into CRM action
- You need remote/hybrid flexibility—this is full-time on-site in NYC
- You expect to own creative; you're operational and tactical, not a campaign designer
- You've never worked with CRM platforms, email marketing, or client data; this role requires hands-on platform experience
Interview Process
Phone screen
Recruiter or hiring manager reviews CRM background, NYC availability, and luxury brand familiarity
Take-home assignment
Likely case study: analyze a sample client dataset, identify segments, propose a retention campaign
Manager interview
Deep dive on CRM strategy, tools experience, campaign execution, and cross-functional collaboration
Team meeting
Meet retail, merchandising, or email leads; assess fit and ability to work across silos
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.