The Challenge
Ralph Lauren is scaling their customer relationship marketing engine across five product categories globally. You'll own the end-to-end systems, data, and workflows that power personalized multi-channel journeys for one of the world's most recognized luxury brands.
Your Mission
Conduct a full audit of current Zeta ESP/CDP configuration, data flows, and audience quality—identify quick wins and technical debt
Establish governance frameworks for segmentation, data hygiene, and compliance across all lifecycle marketing workflows
Partner with CRM and analytics teams to map existing journey orchestration and identify gaps in real-time personalization capabilities
Build operational SLAs and KPI dashboards to track platform health, audience accuracy, and campaign performance
Launch 3-5 new advanced multi-channel journeys leveraging behavioral triggers, predictive scoring, and dynamic content personalization
Implement audience strategy framework that translates marketing briefs into actionable CDP segmentation logic with 95%+ accuracy
Lead roadmap execution for new integrations, data feeds, and platform enhancements that unlock next-gen lifecycle capabilities
Scale operations to support global expansion—train regional teams, document playbooks, and ensure consistent best practices across brands
KPIs You'll Own
Audience Accuracy & Hygiene
% of live audiences meeting governance standards; email deliverability and bounce rates; data validation pass-rates
Journey Performance
Multi-channel ROI by journey; email open/click rates; SMS conversion rates; cross-channel attribution
Platform Health & Uptime
System availability; data ingestion latency; identity resolution match rate; configuration error rates
Enablement Velocity
Time-to-launch for new journeys; audience build turnaround; cross-functional request fulfillment SLA achievement
Tools & Stack
Your Team
Your Manager
VP/Head of CRM or Chief Marketing Officer (not specified)
Current Team
Data engineering, IT, MarTech operations, CRM/Email teams, Analytics; global cross-functional partnerships
New role or backfill not specified; appears to be a new leadership position
The Package
Salary
$180K-$220K base
Remote
On-site, New York, NY (full-time)
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE:RL) is a global luxury lifestyle brand with 50+ years of heritage, designing and distributing premium products across apparel, accessories, home, fragrances, and hospitality. Operating across five iconic brand families including Ralph Lauren, Polo Ralph Lauren, and Double RL, the company serves premium consumers worldwide.
Funding
Public (NYSE:RL)
Customers
Premium/luxury retail consumers globally
Culture
Emphasis on inclusion, belonging, and amplifying diverse perspectives; structured employee groups and celebration initiatives
Is This Role For You?
- You've built or scaled CDP/ESP operations at enterprise scale and can own technical platform strategy alongside marketing execution
- You fluently speak both data/technical governance AND lifecycle marketing—you can translate between engineering and marketers
- You've managed complex multi-channel orchestration (email, SMS, media) and real-time personalization at high volume
- You thrive in ambiguous, cross-functional environments and can drive alignment across data, IT, and marketing teams
- You're detail-oriented on data quality and compliance but still obsessed with campaign performance and customer experience outcomes
- You're primarily an email marketer without hands-on CDP/ESP technical platform experience—this is a systems and operations role first
- You need flexibility or remote work—this is 100% on-site in NYC with global collaboration requirements
- You can't handle ambiguity or delayed gratification—early months will be audits, governance work, and foundational cleanup before flashy launches
Interview Process
Recruiter screen
Background, CRM/CDP platform experience, leadership scope
Hiring manager call
Deep dive on Zeta, audience strategy, and cross-functional partnership approach
Technical/operations panel
Case study or whiteboard: design a complex segmentation strategy, troubleshoot a platform issue, or map a journey workflow
Executive round
Leadership, vision for CRM transformation, and alignment with Ralph Lauren's global growth strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.