The Challenge
BioMarin is a global biotech leader translating genetic discoveries into life-changing medicines. You'll own the enterprise CRM strategy that drives engagement across HCPs and patients worldwide—shaping how three therapeutic areas connect with their markets.
Your Mission
Audit current CRM stack and identify gaps across Skeletal Conditions, Roctavian, and Enzyme Therapies therapeutic areas
Establish CRM governance framework and stakeholder alignment meetings with Business Units, Commercial IT, and Insights teams
Define prioritized CRM roadmap for next 18 months with clear business case and resource requirements
Develop CRM capability baseline metrics and establish tracking dashboard for adoption and engagement KPIs
Launch first wave of CRM initiatives with 2+ therapeutic areas achieving defined adoption targets (>70% user engagement)
Implement advanced segmentation and closed-loop measurement framework across HCP and patient channels
Establish omnichannel integration standards and execute 2+ platform connections (marketing automation, analytics, sales tools)
Conduct CRM effectiveness audit; demonstrate measurable lift in customer engagement or conversion metrics
KPIs You'll Own
CRM User Adoption Rate
Percentage of HCPs and internal teams actively using CRM across therapeutic areas; target >75% within 6 months.
Campaign Performance Uplift
Lift in engagement rates, conversion rates, or HCP interaction metrics post-CRM optimization vs. baseline.
CRM System Uptime & Data Quality
System availability (>99.5%) and data accuracy scores; foundational health metric for strategy execution.
Closed-Loop Attribution Score
Percentage of campaigns with complete customer journey tracking from touchpoint to outcome.
Business Unit Satisfaction & ROI
Quarterly stakeholder NPS and quantified business impact (lead quality, sales velocity, or market reach).
Tools & Stack
Your Team
Your Manager
Senior Director, Digital Strategy and Capabilities
Current Team
Reporting to Digital Strategy; collaborating with Commercial IT, Insights & Analytics, Performance & Planning, and Business Unit leads across three therapeutic areas
New leadership role or backfill for strategic CRM ownership
The Package
Salary
$180K-$240K base
Variable
Performance bonus (likely 15-25% of base in biotech)
Equity
Likely stock options or RSUs (biotech standard)
Remote
On-site, San Rafael, CA
Benefits & Perks
Company Intelligence
BioMarin is a global biotechnology company founded in 1997, specializing in genetic discoveries and transformative medicines for patients with significant unmet medical need. With a strong presence in the US and Europe and expanding operations in Latin America, MENA, and Asia-Pacific, they lead in Skeletal Conditions, Roctavian, and Enzyme Therapies.
Founded
1997
Funding
Public biotech (NASDAQ: BMRN)
Customers
Healthcare providers, patients, global markets
Culture
Bold, science-driven, problem-solving mindset; 'best of the best' talent philosophy
Is This Role For You?
- You've managed enterprise CRM strategy or digital transformation in life sciences, pharma, or complex B2B2C environments
- You're fluent in both business strategy and hands-on CRM tools (Salesforce, marketing automation, CDP ecosystems)
- You excel at stakeholder alignment and can drive adoption across siloed business units with competing priorities
- You measure everything: you define KPIs, track closed-loop attribution, and tie CRM improvements to revenue impact
- You're energized by the intersection of customer engagement and clinical/commercial impact in healthcare
- You need remote flexibility—this role is on-site in San Rafael, CA
- You prefer tactical CRM administration over strategic business ownership and governance
- You can't navigate matrix organizations; this role requires influence without direct authority across multiple teams
- You lack biotech/pharma experience and aren't willing to learn HCP and patient engagement dynamics
Interview Process
Initial Screening
Recruiter discussion on CRM background, biotech familiarity, and strategic leadership experience
Hiring Manager Interview
Deep dive on CRM strategy, business unit partnership approach, and alignment with BioMarin's omnichannel vision
Peer Panel
Conversations with Commercial IT, Insights & Analytics, and Business Unit leads to assess collaboration fit
Senior Leader Interview
Executive round with Senior Director of Digital Strategy on enterprise roadmap, governance model, and long-term vision
Case Study or Strategy Session
Real-world CRM challenge or opportunity assessment; demonstrate strategic thinking and execution capability
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for crm lifecycle jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
CRM Marketing Manager, LATAM
Jobflarely • Anywhere
Director, Lifecycle Marketing
Rocket Lawyer • Anywhere
CRM Marketing Coordinator - Fashion Brand NYC
Fourth Floor • New York, NY
Lifecycle Marketing Offer Strategist
Shake Shack • New York, NY
About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.