The Challenge
BBVA Argentina is hunting for a Senior CRM Specialist to own the full funnel—from translating business goals into measurable campaigns to running A/B tests that move the needle on revenue KPIs. You'll design multi-channel journeys for 80M+ customers and prove every dollar spent works.
Your Mission
Map current CRM tech stack, identify gaps in marketing automation, and establish baseline metrics for 3 key customer segments
Design and launch 2-3 high-impact CRM campaigns with clear A/B testing protocols; establish winning criteria for iteration
Build audience segmentation framework with Data team; document 5+ personas with behavioral triggers and lifecycle stage mapping
Create weekly stakeholder reporting dashboard showing campaign performance vs. KPI targets; present learnings and next actions
Own 5+ end-to-end multi-channel journeys with documented uplift vs. control; achieve 15%+ improvement in assigned KPI
Establish CRM experimentation cadence: run 8-10 A/B tests with clear hypothesis, sample size, and decision rules
Scale winning segment tactics across customer base; document playbooks for replication by broader team
Present quarterly business review to leadership with ROI analysis, retention trends, and strategic recommendations for next phase
KPIs You'll Own
Campaign Conversion Rate
Percentage of targeted audience members who complete desired action (signup, purchase, engagement).
Customer Lifetime Value (CLV) by Segment
Total revenue attributed to each audience segment; used to justify CRM investment and segment prioritization.
Email Open & Click-Through Rates
Engagement metrics for multi-channel campaigns; benchmarked against banking industry standards.
A/B Test Lift & Statistical Significance
Percentage improvement in primary KPI for test variant vs. control, validated with p-value ≤ 0.05.
Retention Rate by Cohort
Month-over-month customer retention for each campaign cohort; tracks long-term campaign impact.
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of CRM, Growth Marketing, or Digital Strategy
Current Team
Multidisciplinary teams including data scientists, developers, engineers, designers, and financial experts
New role; backfill or expansion not stated
The Package
Salary
$65K-$85K ARS base (estimated 2026 market for senior role in Buenos Aires banking)
Remote
On-Site: Buenos Aires, Argentina. No remote flexibility mentioned.
Benefits & Perks
Company Intelligence
BBVA is a global banking group with 160+ years of history, operating in 25+ countries and serving 80M+ customers. The company employs 121K+ professionals across finance, legal, data science, engineering, and design. BBVA Argentina is part of this multinational financial services powerhouse.
Team Size
121000
Customers
80M+
Culture
Multidisciplinary, collaborative teams; emphasis on innovation, customer-centric thinking, and continuous learning in financial services
Is This Role For You?
- You've shipped 4+ years of CRM campaigns that moved real business metrics (revenue, retention, LTV) in growth or marketing roles
- You're fluent in marketing automation platforms and can write basic SQL or pull your own data without waiting on analysts
- You think like an experimentalist: you form hypotheses, run A/B tests, and kill ideas that don't move the needle
- You speak both 'business' and 'data'—you can translate a CFO's revenue target into a segmentation strategy and back again
- You're based in or willing to relocate to Buenos Aires and prefer in-office collaboration over remote work
- You're looking for remote flexibility; this role is strictly on-site in Buenos Aires
- You have less than 4 years of hands-on CRM or growth marketing experience; BBVA wants someone who can lead day one
- You're uncomfortable with data and analytics; this role requires SQL, audience segmentation, and experiment design rigor
- You prefer vanity metrics over business impact; BBVA cares about KPIs, not email open rates
Interview Process
Screening Call
Chat about your CRM background, key campaigns you've owned, and willingness to relocate to Buenos Aires on-site
Case Study / Campaign Design Exercise
You'll walk through how you'd design a multi-channel CRM campaign for a banking segment, including audience, hypothesis, and success metrics
Technical Deep-Dive
Discussion of marketing automation tools, A/B testing methodology, and data/segmentation approaches you've used
Stakeholder Interview
Meet with business leads and data team to assess alignment on priorities, communication style, and cross-functional collaboration
Final Round
Senior leadership conversation about strategic vision for CRM at BBVA Argentina and your 6-month plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.