The Challenge
Allergan Aesthetics (AbbVie) needs a CRM strategist to own the entire HCP email channel—from segmentation and lifecycle strategy to team leadership and omnichannel integration. You'll shape how they reach healthcare providers at scale across their aesthetics portfolio.
Your Mission
Audit current HCP email program: map existing campaigns, segment performance, identify gaps in lifecycle coverage
Build audience segmentation strategy and implement in SFMC with 3+ key HCP segments (by specialty, engagement tier, product interest)
Establish email governance framework: template standards, testing cadence, deliverability protocols, approval workflows
Partner with 2-3 brand teams to develop first optimized email journey maps (awareness → consideration → advocacy)
Launch and optimize 4+ major multi-send lifecycle campaigns with documented performance uplift vs. baseline
Implement advanced personalization and dynamic content strategy, targeting 25%+ open rate improvement
Build predictive segmentation models to identify high-value HCP audiences and improve conversion by channel
Establish quarterly performance dashboards and insights cadence; present business impact to executive stakeholders
KPIs You'll Own
Email Open Rate
Baseline and target improvement across HCP segments; track by campaign type and send cadence.
Click-Through Rate (CTR)
Engagement depth metric; measure lift from personalization and segmentation strategies.
Conversion Rate (HCP Actions)
Track product inquiries, event registrations, or resource downloads attributed to email.
List Growth & Quality
Monitor HCP subscriber growth, unsubscribe rates, and engagement scoring health.
Deliverability Score
Monitor bounce rates, spam complaints, and sender reputation; maintain 95%+ inbox placement.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/SVP of Brand or Customer Marketing
Current Team
Team of marketers and external creative agency partners
New role or backfill unknown; you'll manage a team and agency relationships
The Package
Salary
$130K-$160K base
Variable
Eligible for short-term incentive programs (STI)
Remote
On-site, Irvine, CA
Benefits & Perks
Company Intelligence
Allergan Aesthetics, an AbbVie subsidiary, develops, manufactures, and markets leading aesthetics brands across facial injectables, body contouring, plastics, and skincare. Operating in a highly regulated healthcare space, they prioritize innovation, education, and customer-centric service.
Funding
Private (AbbVie subsidiary)
Customers
Healthcare providers (HCPs) and aesthetics professionals
Is This Role For You?
- You've built and optimized email/CRM programs in healthcare or pharma and understand regulatory constraints
- You're a data-driven strategist who uses segmentation and testing to drive measurable engagement and conversion
- You thrive leading cross-functional teams, influencing brand partners, and setting channel standards
- You're comfortable with SFMC or similar marketing automation platforms and can speak fluently about deliverability, personalization, and lifecycle design
- You want a fully remote role—this is on-site Irvine only
- You lack 7+ years of email/CRM experience or have never worked in healthcare/regulated industries
- You prefer individual contributor roles; this requires direct team management and agency partnership
Interview Process
Phone screen
Likely HR or recruiter; confirm experience, motivation, and availability for on-site role
First round (hiring manager + peer)
Deep dive on email/CRM strategy, SFMC experience, and examples of lifecycle programs you've owned
Case study or presentation
Present an email strategy recommendation or campaign redesign based on a scenario
Executive round
Meet with VP/SVP; discuss cross-functional influence, omnichannel vision, and business impact thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.