O que você vai fazer
Accountabilities
- Localize existing UK and US English articles into natural, authentic Indian English, adapting tone, terminology, phrasing, and cultural references for the Indian market.
- Write and optimize travel-focused blog articles of approximately 1,500 words based on detailed SEO and keyword briefs.
- Create engaging content covering topics such as car hire, hotel fees, booking advice, travel planning, and city guides.
- Apply SEO best practices throughout content, including keyword placement, search intent alignment, headings, on-page structure, and relevant metadata.
- Follow established editorial guidelines and maintain a consistent tone and style across all assigned content.
- Research topics thoroughly and support factual claims with reliable, credible sources.
- Adapt content for the way Indian travelers search for, evaluate, and book travel products and services.
- Review and refine localized content to ensure it reads naturally for Indian audiences while preserving the original article's intent and key information.
- Consistently deliver high-quality assignments within agreed deadlines and turnaround times.
- Incorporate editorial and SEO feedback to continuously improve content quality and search performance.
Requirements
- Native-level Indian English proficiency, with a strong understanding of Indian language conventions, cultural context, consumer behavior, and travel-search habits.
- Proven professional experience in SEO copywriting, with a practical understanding of keyword placement, search intent, content structure, and on-page optimization.
- Demonstrated ability to write engaging, accurate, and well-structured long-form content for online audiences.
- Experience localizing or adapting content from UK or US English into Indian English, with an emphasis on natural language and cultural relevance.
- Strong research and fact-checking skills, including the ability to identify and use reliable sources.
- Excellent understanding of how to balance SEO requirements with readability, editorial quality, and audience engagement.
- Experience creating travel, hospitality, tourism, consumer, or comparison content is a strong advantage.
- Ability to work confidently from SEO briefs, keyword requirements, headings, metadata guidance, and established style guides.
- Strong attention to detail, particularly when editing, localizing, proofreading, and maintaining consistency.
- Reliable and organized approach to freelance work, with the ability to meet agreed deadlines consistently.
- Comfortable working independently in a fully remote environment and managing ongoing project assignments.
- A portfolio or examples of SEO, travel, consumer, or localized content are highly desirable.
Benefits
- Fully remote freelance opportunity based in India.
- Ongoing project work with the potential for a long-term freelance engagement.
- Opportunity to create content for a global travel search and comparison audience.
- Flexible freelance working environment with project-based assignments.
- Exposure to international SEO, content localization, and search-focused editorial workflows.
- Opportunity to work across a broad range of travel topics and destinations.
- Clear SEO briefs and established editorial guidelines to support consistent content production.
- Opportunity to build experience creating content specifically tailored to the Indian travel market.
- Structured onboarding process following successful completion of the selection process.
- Project rates and engagement details shared with shortlisted candidates before proceeding.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.