Content Marketing Manager — Creator & Influencer

About impact.com impact.com is the world's leading commerce partnership marketing platform, transforming the way businesses grow by enabling them to discover, manage, and scale partnerships across the entire customer journey. From affiliates and influencers to content publishers, brand ambassadors, and customer advocates, impact.com empowers brands to drive trusted, performance-based growth through authentic relationships. Its award-winning products - Performance (affiliate), Creator (influencer), and Advocate (customer referral) - unify every type of partner into one integrated platform.

As consumers increasingly rely on recommendations from people and communities they trust, impact.com helps brands show up where it matters most. Today, over 5,000 global brands - including Walmart, Uber, Shopify, Lenovo, L'Oréal, and Fanatics - rely on impact.com to power more than 350,000 partnerships that deliver measurable business results.

Your Role at impact.com:

impact.com is the world's leading partnership marketing platform. Our Creator product connects brands with content creators and influencers to drive measurable, performance-based growth—and we're hiring a Content Marketing Manager to help tell that story.

This is a fully remote, individual contributor role sitting within the Content Marketing team. You'll report to the Director of Content and work day-to-day alongside a Senior Content Marketing Manager who owns strategy and planning for the creator content program. Your job is execution—running a content program that's already well-built, with clear processes, playbooks, and workflows in place.

We write for marketers. That means the bar for clarity, relevance, and voice is high—our audience can tell the difference between content that was produced and content that was crafted. If you want to see what we mean, read the blog before you apply.

How This Team Operates We think about distribution before we think about content. Every piece we publish has a job—and we don't start working on it until we know what that job is. Is it driving organic search? Fueling a demand gen campaign? Arming sales with something they can actually use in a conversation? Supporting a first-party research narrative? The job determines the format, the angle, the structure, and the success metric. That means this role isn't just a blog operation. You'll work within a content system that's designed from the distribution layer out, connected to pipeline and revenue, tracked through data dashboards, and embedded in the GTM team alongside Demand Gen, Product Marketing, Sales, and Customer Success.

Not many content teams operate this way. Most write first and figure out distribution later. We don't. If that kind of intentionality appeals to you, you'll thrive here.

We also operate as a genuinely collaborative team. The workflows, playbooks, and systems we use were built together—and everyone has a voice in how they evolve. We're interdependent by design: we share work early, give honest feedback, respect each other's craft, and don't protect our lanes. If that's how you do your best work, you'll fit here.

We are AI-forward as a team. We use AI to ideate, pressure-test thinking, build workflows, and support our writing process. But we draw a clear line between using AI as a strategic partner and letting it do the thinking for you. We can tell the difference, and it matters to us.

What You'll Do: You'll own end-to-end execution of content for our creator and influencer marketing audiences—brands who partner with creators, and creators themselves as a business audience. Content Production & Management

Execute content briefs and SEO/AIO briefs, fielding assignments to a roster of freelance writers and managing those relationships Own the content lifecycle from ideation and planning through briefing, editorial review, publication, and optimization Conduct SEO and AIO keyword research in Semrush to inform content priorities — with an understanding that showing up in large language models is now as important as ranking in search Interview internal/external subject matter experts and translate their expertise into stories that are useful, clear, and worth reading Write and produce across formats: long-form blog posts, case studies, demand-gen assets (ebooks, templates, worksheets), and creator profile stories Take complex business topics and find the narrative thread that makes them matter to a marketing audience

Reporting & Optimization

Track content performance and contribute to quarterly business review (QBR) reporting Use performance data to identify optimization opportunities across published content Connect content activ