The Challenge
Gallagher is a global powerhouse helping businesses navigate complexity—and they need you to amplify their thought leadership at scale. You'll unify content strategy across geographies, drive organic search traffic, and position Gallagher as the trusted authority in insurance and business solutions.
Your Mission
Audit and map current global content publishing workflows across teams; identify gaps and optimization opportunities
Launch 2-3 integrated thought leadership campaigns targeting high-intent search keywords with clear traffic and engagement targets
Establish baseline metrics for content performance (organic traffic, engagement rate, conversion velocity) across key properties
Build stakeholder alignment with digital, design, and web teams on content roadmap and campaign cadence for next 6 months
Increase organic search traffic to Gallagher thought leadership content by 35%+ through optimized publishing and SEO strategy
Execute 6+ global content campaigns that generate 50K+ impressions and measurable lead pipeline contribution
Reduce content-to-publish cycle time by 25% through streamlined Workfront workflows and clear SLAs
Develop quarterly business review metrics showing content ROI tied to revenue-influencing activities and client acquisition
KPIs You'll Own
Organic Search Traffic Growth
Month-over-month percentage increase in organic sessions to published thought leadership content.
Content Engagement Rate
Average time on page, scroll depth, and click-through rate on CTAs across campaign-driven content.
Campaign ROI
Revenue influenced or leads generated divided by campaign spend across paid, earned, and owned channels.
Publishing Velocity
Number of pieces published per month and average days from brief to live publication.
Conversion Rate
Percentage of content visitors who take a desired action (newsletter signup, demo request, resource download).
Tools & Stack
Your Team
Your Manager
Global Marketing Manager or VP of Content Marketing (to be confirmed)
Current Team
Digital experience, design, and web publishing teams; cross-functional marketing resources
New role—backfill status not specified
The Package
Salary
$55K-$75K base
Remote
On-site in Bogota, D.C., Capital District, Colombia
Benefits & Perks
Company Intelligence
Gallagher is a global professional services powerhouse specializing in brokerage, benefits consulting, and HR solutions. With operations across multiple geographies, they help enterprises and individuals navigate risk and complexity. The company is driven by their culture of excellence, collaboration, and 'doing what's right'—The Gallagher Way.
Customers
Mid-market to enterprise clients across insurance, benefits, and business advisory segments
Culture
Trust-driven, collaborative, emphasis on continuous learning and being 'better together'
Is This Role For You?
- You've shipped 3+ integrated B2B marketing campaigns and can tie them to pipeline or revenue impact
- You're comfortable owning content workflows end-to-end and can wrangle stakeholders across design, digital, and web teams
- You live in Excel for tracking, reporting, and optimization—project management tools are second nature
- You want to build global thought leadership from the ground up and measure everything you do
- You need full remote flexibility—this is on-site only in Bogota
- You're newer than 3 years in B2B marketing or lack hands-on digital content publishing experience
- You expect minimal collaboration with other teams or prefer siloed, independent work
Interview Process
Recruiter Screen
Initial conversation about background, B2B marketing experience, and motivation for the role
Hiring Manager Interview
Deep dive into content marketing approach, campaign examples, and how you measure success
Team Interview
Conversation with digital, design, and web publishing stakeholders to assess collaboration fit
Case Study / Work Sample
Likely request to share a past campaign, content strategy, or analytics dashboard you've built
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.