The Challenge
Ralph Lauren is hunting for a strategic brand marketing leader to orchestrate wholesale growth across their premium retail partnerships in North America. You'll own the full funnel—from strategy to execution—across five product families, balancing short-term sell-through with long-term brand elevation.
Your Mission
Map partner-level wholesale marketing strategy for 2-3 key premium accounts and deliver initial seasonal activation plans
Audit current marketing programs across Women's, Men's, Kids, Accessories channels and identify quick wins for incremental revenue
Build cross-functional alignment meetings with Sales, Merchandising, and Wholesale Digital to clarify marketing priorities and KPIs
Develop brand standard guidelines and partner-ready creative briefs for Q2 seasonal campaigns
Execute 3-4 integrated 360° wholesale campaigns (digital, in-store, media, activation) with measurable sell-through lift
Unlock $2M+ incremental revenue through account-level growth opportunities and category optimization
Establish recurring partner business reviews with documented sell-through, brand lift, and ROI metrics
Design and operationalize an annual wholesale marketing calendar aligned to key brand moments and seasonal priorities
KPIs You'll Own
Partner Sell-Through Lift
Track month-over-month percentage increase in sell-through for assigned premium retail accounts against marketing investments.
Campaign ROI
Measure revenue generated per marketing dollar spent on integrated wholesale activations across channels.
Brand Positioning Score
Monitor brand perception and elevation metrics within premium retail partners via partner feedback and brand health tracking.
Program Execution Rate
Track on-time, on-brand delivery of seasonal marketing activations and creative assets to wholesale partners.
Tools & Stack
Your Team
Your Manager
Head of Wholesale Marketing, North America
Current Team
Cross-functional stakeholders: Sales, Planning, Merchandising, Wholesale Digital, premium retail account teams
New role or backfill for wholesale marketing expansion
The Package
Salary
$140K-$180K base
Variable
Likely 15-25% bonus tied to wholesale growth and brand metrics
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Ralph Lauren Corporation (NYSE:RL) is a $6B+ global luxury lifestyle brand spanning apparel, accessories, home, fragrances, and hospitality. For 50+ years, they've built one of the world's most recognized families of premium consumer brands with presence across wholesale, retail, and digital channels.
Customers
Premium retail partners (department stores, specialty retailers, multi-brand wholesalers) across North America
Culture
Inclusive, community-focused culture emphasizing belonging, diverse perspectives, and fairness across employee groups
Is This Role For You?
- You've managed B2B2C marketing strategy for premium brands and understand wholesale partner dynamics
- You're comfortable balancing commercial KPIs with brand elevation—not just chasing short-term volume
- You thrive in complex cross-functional environments and can translate enterprise strategy into executable partner-level plans
- You've built and executed integrated 360° campaigns with measurable ROI across digital, retail, and media channels
- You need significant remote flexibility—this is on-site NYC, full stop
- You work best with a single brand or product line; this role requires managing five distinct business families
- You're uncomfortable with wholesale complexity and retail partner management; this isn't direct-to-consumer
Interview Process
Phone Screen
Behavioral conversation on wholesale/B2B marketing experience, strategic thinking, and cross-functional collaboration
Case Study / Marketing Strategy
Develop a 30-60 day wholesale marketing plan for a hypothetical premium retail account or product category
Stakeholder Interviews
Meet with Head of Wholesale Marketing, Sales lead, Merchandising counterpart, and potentially a premium retail partner
Final Executive Interview
Discussion with senior marketing leadership on vision, strategic priorities, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Brand Marketing Roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.