The Challenge
High-growth ad measurement platform trusted by global brands needs a revenue-focused VP Marketing to lead category positioning and scale the GTM engine. You'll partner directly with the CEO to blend storytelling with performance accountability while navigating a complex enterprise adtech ecosystem.
Your Mission
Audit current marketing stack, positioning, and messaging-deliver revised brand narrative and GTM framework aligned with product differentiation
Establish cross-functional metrics dashboard with Sales, Product, and CS to baseline pipeline velocity, CAC, and net revenue retention
Build out integrated demand gen roadmap (content, campaigns, events) with Q2-Q3 launch calendar tied to pipeline targets
Assess marketing team structure and skills gaps; create hiring plan for critical demand gen, product marketing, and ops roles
Drive measurable pipeline lift-target 30-40% increase in qualified opportunities through optimized full-funnel programs
Launch AI-enabled marketing automation stack; implement predictive targeting and personalization across demand channels
Establish thought leadership program positioning company as category authority on ad measurement and AI-driven effectiveness
Scale marketing team to 8-12 headcount; deliver quarterly business reviews demonstrating marketing ROI and influence on bookings
KPIs You'll Own
Pipeline Created
Month-over-month growth in qualified pipeline attributed to marketing initiatives, tied to sales conversion rates.
Customer Acquisition Cost (CAC)
Blended cost per new customer across all channels; track payback period against net revenue retention.
Net Revenue Retention (NRR)
Revenue growth from existing customers through upsell and expansion; marketing supports through retention and advocacy programs.
Marketing Contribution to Bookings
Percentage of closed deals influenced by marketing touchpoints across the full customer journey.
Brand Awareness & Mindshare
Quarterly surveys and earned media tracking among target enterprise buyers in ad measurement space.
Tools & Stack
Your Team
Your Manager
CEO and Executive Leadership Team
Current Team
Existing marketing team (size not specified; likely 3-5 person core)
Backfill and expansion-hiring critical roles in demand gen, product marketing, marketing ops, and content
The Package
Salary
$220K-$280K
Variable
15-25% performance bonus tied to pipeline and revenue metrics
Equity
Likely 0.25-0.5% stock options (typical for VP-level at VC-backed high-growth)
Remote
On-site, 5 days/week in Los Angeles, CA; open to relocation assistance
Benefits & Perks
Company Intelligence
High-growth ad measurement platform delivering identity-based measurement and AI-powered intelligence to leading global brands, agencies, and media companies. The company connects consumer sentiment to real advertising performance and is scaling to establish category leadership in the adtech/martech ecosystem.
Customers
Leading global brands, top agencies, major media companies
Culture
Data-driven, innovation-focused, energized by AI's role in transforming marketing and operations; values accountability, speed, and experimentation
Is This Role For You?
- You've led marketing at a high-growth adtech or martech startup and understand the buyer journey for enterprise marketing leaders
- You obsess over metrics-pipeline, CAC, NRR-and can tie every campaign back to revenue impact
- You're energized by AI and want to lead the charge integrating AI tools across marketing operations and customer experiences
- You're comfortable being hands-on while building and scaling a world-class team from 3 to 10+ people
- You thrive in ambiguity and can blend strategic vision with execution agility in a high-growth environment
- You need remote flexibility-this is full-time on-site in LA and requires deep cross-functional collaboration in person
- You haven't marketed B2B enterprise software or advertising technology; the complexity and long sales cycles will surprise you
- You're uncomfortable with accountability to metrics or prefer brand storytelling over revenue attribution and pipeline ownership
Interview Process
Screening Call
Recruiter discussion on adtech background, team scaling experience, and AI marketing familiarity (30 min)
CMO/Marketing Leader Interview
Deep dive on GTM strategy, demand gen approach, team building, and how you'd position the company (45 min)
CEO + Exec Panel
Strategic conversation on vision, revenue accountability, cross-functional alignment, and long-term category leadership (60 min)
Case Study / Strategy Project
Optional-present a 30-60 day marketing plan addressing positioning, pipeline, and team gaps (async submission)
Reference Checks + Offer
References from prior teams and board members; offer typically extended within 1 week of final interview
Ready when you are
Interested in this role?
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Context
About VP Marketing roles
VPs of Marketing lead the entire marketing function. They set strategy, manage teams across brand, demand gen, product marketing, and content, and are accountable for marketing's contribution to revenue.