Sr. Social Media Manager

The Opportunity

As the worlds of creativity and productivity undergo rapid transformation, Adobe is committed to staying relevant and connected to evolving customer needs and creative communities. The LATAM Marketing team is seeking a Social Media Manager to lead strategy, programs, campaigns, and activations that prioritize innovation, experimentation, and audience growth. This role will develop, implement, and measure social initiatives; oversee content, community, and reporting; collaborate with cross-functional teams; and lead strategic partnerships. This person will report to the LATAM Marketing Director.

What you'll Do

• Oversee/program manage content creation and curation to support editorial for social media channels geared towards different audiences.
• Explore current and new social platforms and content types.
• Drive and support social campaigns, programs, and marketing initiatives for relevant audiences across social profiles and platforms.
• Represent the audience within the broader Adobe Social team and partner with cross-functional teams, and then analyze performance, share meaningful insights, and evolve/optimize.
• Audit and evolve voice & tone content to increase resonance and social engagement.
• Collaborate closely with regional counterparts to learn, and implement strategies.
• Guide community management approach for target audiences.
• Actively investigate and suggest new ways to improve engagement on all social platforms, and media outlets.

What is needed to succeed

• 8+ years of experience in Social Media management.
• Driven, motivated, enthusiastic and energetic. A change-agent who influences, guides, and leads by example.
• Consistent track record of success in developing social media programs for a software or technology business, and management of social media communities, with responsibilities in day-to-day management, growth strategies, paid media, measurement, engagement campaigns and content strategy.
• Paid social media expertise.
• Experience in leading and measuring campaign-specific social demand generation programs.
• Budget management experience.
• Exceptional writing and communication skills. Ability to guide the development of a variety of content with partners, from short posts to multimedia, and run an integrated communications calendar.
• Experience in working with contractors and agencies to brief, oversee, and evaluate their work.
• Ability to navigate within matrix-style organizations.
• Strong program management skills with high attention to detail.
• Broad business understanding, strong analytical abilities and critical, creative problem solver.

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

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Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.