Team Lead, SEO

Accountabilities:

• Lead, manage, coach, and develop a team of 6-8 people, overseeing onboarding, performance management, feedback, career development, and team growth.

• Own a portfolio valued at approximately $800K-$1M+, ensuring strong client retention, satisfaction, strategic outcomes, and sustainable account growth.

• Serve as the executive-level SEO and GEO voice for assigned clients, developing relationships with CMOs and C-suite stakeholders and communicating strategic value in terms of revenue, pipeline, lifetime value, and long-term ROI.

• Build trusted client partnerships grounded in empathy, transparency, accountability, and a strong understanding of business objectives.

• Identify and pursue appropriate upsell, cross-sell, and expansion opportunities, collaborating with Paid Media, Creative, Client Engagement, and other teams to develop integrated growth recommendations.

• Set strategic direction for SEO and GEO across the portfolio, ensuring account teams are focused on the right priorities rather than relying on hands-on execution by the team lead.

• Drive the evolution of organic search offerings by pressure-testing strategies, evaluating emerging AI-search practices, and converting successful experiments into repeatable team methodologies.

• Champion practical AI adoption by increasing team fluency, piloting new tools and workflows, and sharing lessons and results across the broader organization.

• Use data to evaluate SEO and GEO effectiveness across rankings, traffic, conversions, revenue, and other relevant business metrics.

• Mentor direct reports and junior team members, providing strategic guidance, constructive feedback, and opportunities for professional growth.

• Participate in recruiting activities, including sourcing, interviewing, and selecting future team members.

• Manage complex client and team situations with sound judgment, strong conflict-resolution skills, and a calm, solutions-oriented approach.

• Establish strong operating rhythms across the team, balancing multiple accounts, projects, stakeholders, and competing priorities.

• Contribute thought leadership by sharing insights, industry trends, experiments, and emerging practices with clients and the broader digital marketing community.

• Support the development of the future SEO organization by continuously improving processes, strategic approaches, and capabilities.

Requirements:

• Proven people-management experience leading a team of approximately 6-8 professionals, including hiring, coaching, performance management, difficult feedback, and career development.

• Hands-on agency experience across SEO and GEO, with exposure to areas such as content strategy, enterprise SEO, PR, paid media, analytics, or integrated digital marketing.

• Deep practical experience with GEO, including AI Overviews, LLM-powered discovery, generative search interfaces, and strategies for improving visibility across emerging search experiences.

• Demonstrated ability to test, implement, evaluate, and teach SEO and GEO strategies while using data to connect marketing activity to measurable outcomes.

• Genuine enthusiasm for AI as a practical working tool, with experience using AI to improve individual or team workflows and a willingness to continually experiment with emerging technologies.

• Strong executive-level client management skills, with the ability to confidently engage C-suite stakeholders and translate complex digital marketing concepts into clear business recommendations.

• Experience navigating client organizations and building relationships with senior stakeholders, particularly CMOs and other executives.

• Strong commercial instincts and a consistent record of identifying account-growth opportunities and increasing revenue.

• Excellent conflict-resolution and communication skills, with the ability to navigate high-pressure client and team situations constructively.

• Strong strategic thinking and business judgment, balancing channel expertise with broader commercial and organizational objectives.

• Exceptional organization and time-management skills, with the ability to context-switch effectively across multiple accounts, projects, and priorities.

• Adaptability and a commitment to continuous learning, experimentation, change management, and innovation.

• Comfortable leading through ambiguity, challenging assumptions, and providing candid feedback while maintaining strong relationships.

Benefits:

• Annual salary range of $95,000-$115,000, with final compensation determined by skills and experience.

• Compensation reviewed at least annually.

• Remote-first work environment within the United States.

• Option to work from a headquarters office in Philadelphia for candidates who prefer an office environment.

• Comprehensive employee benefits and additional benefit offerings.

• Inclusive and collaborative culture focused on learning, growth, transparency, and continuous improvement.

• Equal opportunity workplace committed to welcoming diverse backgrounds, identities, abilities, and experiences.

• Opportunity to lead a significant client portfolio and a team of 6-8 professionals.

• Opportunity to shape emerging SEO and GEO practices and influence the evolution of AI-driven search marketing.

• Exposure to strategic client relationships, executive stakeholders, integrated marketing programs, and thought leadership.

• Work environment centered on data, experimentation, compassion, and measurable impact.

• Candidates must be based in the United States and able to work continental U.S.-based hours.

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