SEO / GEO Search Specialist (AI & Answer Engine Optimization)

Accountabilities:

Drive end-to-end SEO and GEO strategies that improve visibility across traditional search engines and AI-powered answer environments, ensuring alignment with evolving search behaviors.

• Develop and execute SEO strategies across technical, on-page, and content optimization to improve organic performance

• Identify and prioritize opportunities in AI-driven search experiences, including generative engines and conversational interfaces

• Conduct keyword research focused on intent, semantics, and conversational query structures

• Optimize content for AI search formats, including featured snippets, entity-based search, and generative answer systems

• Build and leverage AI tools and agents to automate keyword clustering, SEO audits, reporting, and performance analysis

• Perform technical SEO audits and collaborate with engineering teams to resolve indexing, crawling, schema, and performance issues

• Translate SEO and AI search insights into clear, actionable reporting tied to business outcomes

Requirements: Strong experience in SEO with a forward-looking understanding of AI-driven search evolution, combining technical expertise, analytical thinking, and hands-on execution.

• 4-5+ years of experience in SEO, ideally within an agency or fast-paced digital environment

• Strong understanding of technical SEO, on-page optimization, and content strategy development

• Hands-on experience using AI tools such as ChatGPT, Claude, Gemini, or custom agents to support SEO workflows

• Familiarity with Generative Engine Optimization (GEO) and AI search experiences (e.g., AI Overviews, Copilot-style interfaces)

• Proficiency with SEO tools such as Screaming Frog, SEMrush, Ahrefs, Google Search Console, GA4, and Looker Studio

• Strong analytical mindset with the ability to translate complex data into actionable insights

• Experience working with structured data, entity-based SEO, or semantic search optimization is a plus

• Ability to communicate clearly with both technical and non-technical stakeholders

Benefits:

• Competitive compensation aligned with experience and market standards

• Remote-first flexibility within the United States

• Opportunity to work at the cutting edge of AI-driven search and GEO innovation

• Exposure to advanced SEO, automation, and AI-enabled marketing workflows

• Collaborative, innovation-driven team environment

• Opportunity to work on diverse accounts and shape next-generation search strategies

• Continuous learning culture with evolving tools and methodologies

• Health, wellness, and standard benefits typically offered in similar roles

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