The Challenge
Zimmermann is a global luxury fashion brand needing a strategic Product Marketing & Brand Campaign Manager to orchestrate integrated campaigns across their annual calendar. You'll own end-to-end campaign planning, product storytelling, and cross-functional alignment to drive intentional coverage of priority collections across all channels.
Your Mission
Audit current global marketing calendar and identify 3-4 strategic brand moments for Q1-Q2; develop integrated campaign briefs with clear product curation and channel sequencing
Build deep product knowledge of current and upcoming collections; establish product advocacy framework and win approval from cross-functional stakeholders (Retail, Merchandising, Visual)
Create global campaign toolkit and briefs for Digital, PR, CRM, Social, and Media teams; ensure alignment on tone, visuals, product priorities, and timelines
Establish baseline performance metrics across key channels and markets; implement tracking dashboard for campaign performance
Execute 4-6 major integrated campaigns (seasonal launches, brand moments, runway shows) from briefing through post-campaign reporting and optimization learnings
Drive 25%+ improvement in product representation balance across channels based on category priorities; track hero story performance vs. planned KPIs
Build regional localization framework that scales; support 3+ regional teams with cultural relevance guidance while maintaining brand consistency
Deliver quarterly business reviews with performance insights, optimization recommendations, and budget efficiency analysis to leadership
KPIs You'll Own
Campaign Performance vs. Plan
Track integrated campaign results across channels (engagement, coverage, conversion) vs. briefed objectives and competitive benchmarks.
Product Category Representation
Monitor balanced coverage of priority styles and categories across all touchpoints; measure narrative share-of-voice by collection priority.
Cross-Channel Alignment Score
Assess consistency of messaging, timing, and product curation across Digital, PR, Social, CRM, and Retail channels quarterly.
Time-to-Execution & Budget Efficiency
Measure campaign delivery timelines against plan and budget spend per campaign activation across all initiatives.
Tools & Stack
Your Team
Your Manager
Global Marketing Director or CMO (not specified)
Current Team
Campaign Strategist (Australia), Channel leads (Digital, PR, CRM, Media, Social), Merchandising, Retail, Visual Merchandising teams
New role or potential backfill (not specified)
The Package
Salary
$85K-$120K base
Remote
On-site, Paris, Île-de-France
Benefits & Perks
Company Intelligence
Zimmermann is a global luxury fashion brand known for high-end ready-to-wear, swimwear, and accessories. The company operates across multiple channels including retail, e-commerce, and wholesale, with a strong brand presence in fashion capitals.
Customers
Luxury fashion consumers, multi-brand retailers, direct retail
Culture
Strategic, cross-functional, product-led, brand-protective
Is This Role For You?
- You've delivered 6+ years of integrated global campaigns in luxury/premium fashion or high-end retail brands
- You obsess over product storytelling and can advocate for clear product logic in noisy planning forums
- You're a natural coordinator who thrives managing multiple stakeholders (channel leads, merchandising, retail, external partners) simultaneously
- You combine strategic thinking with execution rigor-comfortable with both 12-month planning and real-time optimization
- You understand luxury brand positioning and know how to maintain tone-of-voice and visual consistency across geographies
- You need remote flexibility-this is on-site in Paris only
- You prefer tactical execution over strategic planning; this role is 60% planning, 40% hands-on delivery
- You've only worked in mass-market or DTC; luxury fashion dynamics are fundamentally different (approval cycles, stakeholder complexity, brand guardianship)
Interview Process
Initial Screen
Phone conversation on luxury marketing background, campaign examples, and cross-functional collaboration style
Portfolio Review
Deep dive on 2-3 integrated campaigns you led: scope, stakeholders, challenges, results, learnings
Stakeholder Round
Conversations with Global Marketing Director, Channel Leads, and potentially Merchandising/Retail partners on alignment and execution capability
Case Study/Workshop
Develop a campaign brief or marketing plan for a hypothetical Zimmermann seasonal moment (not specified)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.