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Product Marketing Project Intern (Branding Ads, LATAM) - 2026 Start (BS)

TikTokSão Paulo, São Paulo, Brazil

Product MarketingPasanteOn-siteFull time
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Lo que harás

Responsibilities

About the Team:

We’re the Product Marketing team for Branding Ads in LATAM, under Global Business Solutions’ Product Solutions & Operations. We drive branding ad adoption and growth via localized, results-driven marketing strategies.

About The Role:

You will be responsible for supporting the go-to-market strategy for TikTok's solutions focused on driving adoption of our branding ad formats. You will partner closely with various cross-functional stakeholders in agency and client sales, product management, partnerships, and business marketing to assess key gaps and develop the strategic direction for our branding solutions.

The candidate should be highly analytical, likes to build data-driven solutions to improve processes and driving product. This role will be key to analyzing product performance trends and work in tandem with the product marketing team to formulate direction of product strategy.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities:

  • Provide regular regional product data insights to the team
  • Connect data reporting to the product priorities in LATAM
  • Work directly with product marketing managers to size potential impact of "problems-to-solve" for our business in LATAM
  • Conduct research on various business processes to uncover bottlenecks and suggest improvements. Pioneer ways to instrument our processes to easily identify inefficiencies

Qualifications

Minimum Qualifications:

  • BS in Business, Economics, Marketing, Advertising, Data Science, or a related field
  • Proficiency in English is required
  • Experience in data analysis
  • Proficiency in Excel and Presentation software like PPT or Google Slides
  • Comfortable working in a fast-paced, ever-changing, and rapid growth environment
  • Passionate about the media and/or advertising environment

Preferred Qualifications:

  • Proficiency in Tableau or similar data visualization tools is a plus
  • Ability to work cross-functionally with multiple teams and stakeholders; excellent relationship building, collaboration, negotiation and influence skills

Job Information

About ByteDance Brazil

ByteDance is a global incubator of platforms at the cutting edge of commerce, content, entertainment, and enterprise services - over 2.5 billion people interact with ByteDance products, including TikTok.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request

Interested in this role?

Apply now and hear back within days, not weeks.

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About Product Marketing Roles

Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.

Positioning & messagingGo-to-market strategyCompetitive analysisSales enablementCustomer research
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