The Challenge
NEAR Foundation is shipping AI agent infrastructure fast, NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, and an AI Agent Marketplace. You're their first dedicated product marketer, tasked with building a launch engine from scratch that turns engineering velocity into repeatable, revenue-driving GTM motion across a multi-product portfolio.
Your Mission
Deliver a data-driven market segmentation report defining SAM/SOM across AI agent verticals and identify wedge use cases for next two launches
Own and ship one full product launch end-to-end with a documented, repeatable playbook
Establish draft positioning and messaging across all four product lines that resonates with developers and enterprise buyers
Build working relationships with Product, Engineering, and BD leadership to ensure coordinated launches
Scale launch playbook to ship second and third product launches with measurable velocity improvements
Develop differentiated positioning that clearly articulates why developers and enterprises should care about your AI agent infrastructure
Drive qualified pipeline growth tied directly to product marketing efforts, you own the metric
Establish repeatable content workflows (blog, landing pages, case studies, launch briefs) that support ongoing GTM
KPIs You'll Own
Qualified Pipeline Generated
Attributed revenue pipeline directly from product marketing campaigns and launch activities
Launch Execution Velocity
Time from launch kickoff to market, measured against playbook benchmarks
Positioning Resonance
Developer and enterprise buyer sentiment on messaging clarity and differentiation
TAM/SOM Accuracy
How well your market segmentation predicts actual addressable market within verticals
Tools & Stack
Your Team
Your Manager
Head of Product Marketing
Current Team
Works daily with CPO, Head of Product, Head of Engineering, Director of BD
New role, you're the first dedicated product marketer
The Package
Salary
$130K-$160K base
Remote
On-site, San Francisco, CA
Benefits & Perks
Company Intelligence
NEAR Foundation is building infrastructure for AI agents that autonomously trade, transact, collaborate, and operate. They're shipping fast across multiple products (NEAR AI Cloud, OpenClaw, IronClaw, NEAR Intents, AI Agent Marketplace) and need structured GTM to match engineering velocity.
Culture
Fast-shipping, AI-native, expects product marketers to use LLMs and automation daily
Is This Role For You?
- You've built GTM playbooks from scratch and own the results, not just follow templates
- You're comfortable with AI infrastructure complexity and can translate it for developers and enterprises
- You're already using LLMs in your workflow and see them as force multipliers, not novelties
- You thrive in early-stage product marketing roles where ambiguity is high but impact is directly measurable
- You need a pre-built playbook, this is a blank canvas role requiring strategic independence
- You're not actively using AI tools; this company expects fluency in LLMs as part of your daily work
- You prefer deep expertise in one product line over breadth across a portfolio
- You measure success by vanity metrics (impressions, brand awareness) rather than pipeline and revenue impact
Interview Process
Phone screen
Hiring manager assesses product marketing experience, GTM thinking, and AI tool fluency
Case study
Walk through a product launch you owned end-to-end, playbook, positioning, results
Cross-functional interviews
Conversations with CPO, Head of Product, Head of Engineering to assess collaboration fit
Market sizing exercise
Demonstrate your approach to TAM/SAM/SOM modeling and how you'd use AI to accelerate the process
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.