The Challenge
MPS is a power in the semiconductor space—literally architecting how the world gets powered. You'll be the bridge between cutting-edge IC design and market reality, owning product launches, pricing strategy, and go-to-market execution across Telecom, Consumer, Industrial, and Auto segments.
Your Mission
Own pricing strategy and launch playbook for 2-3 key product lines; align IC design, FAE, and sales teams on requirements and timeline
Conduct competitive analysis across target markets; identify 3-5 pricing opportunities and feature gaps vs. competitor offerings
Build relationships with top 10 customers and field sales team; extract market trends and product feedback to inform roadmap
Create launch collateral (datasheets, technical briefs, sales one-pagers) that translate power delivery features into application benefits
Execute full GTM strategy for 2+ major product launches; measure success via adoption rate, win rates vs. competitors, and revenue impact
Own market research across all 4 segments; quantify TAM, identify emerging opportunities, and build business cases for future roadmap
Develop and deliver sales enablement training program; track adoption and measure sales team confidence in positioning key products
Drive 15%+ improvement in product pricing realization through data-backed strategy and customer negotiation frameworks
KPIs You'll Own
Product Launch Revenue
Track revenue generated by new products launched in quarter vs. forecast; measure speed to market and initial adoption.
Win Rate vs. Competitors
Monitor competitive win/loss data across segments; identify market share gains or losses and feature gaps.
Pricing Realization
Compare actual selling price to target price by product; measure discount rate and margin impact of negotiation strategy.
Sales Enablement Velocity
Track time-to-productivity for sales team on new products; measure deal velocity lift post-training.
Customer Feedback Incorporation
Count market requirements fed into product roadmap vs. total roadmap items; measure influence on future IC design priorities.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP/Director of Product Marketing or Sales
Current Team
Cross-functional: IC design, field applications engineers, factory applications, marketing communications, sales team
New role
The Package
Salary
$120K-$150K base
Variable
Discretionary company bonuses; sales incentive bonuses eligible
Equity
Stock compensation eligible in certain positions
Remote
On-site in San Jose, CA
Benefits & Perks
Company Intelligence
Monolithic Power Systems (MPS) is a fast-growing leader in integrated power semiconductors and system power delivery architectures for global markets. The company powers telecommunications, consumer, industrial, and automotive segments with innovation-driven product leadership and a commitment to sustainability.
Customers
Telecom, Consumer, Industrial, and Automotive OEMs and Tier 1 suppliers
Culture
Creativity-focused, passion for sustainability, technical excellence, and market-driven product development
Is This Role For You?
- You have 3+ years in product marketing or field applications at an analog IC/semiconductor company—you speak both engineering and customer
- You're comfortable translating dense technical specs into compelling value propositions and closing pricing negotiations with big customers
- You thrive in a cross-functional environment; you can influence design teams, align sales on strategy, and ship collateral fast
- You want to own the full product lifecycle from launch planning through competitive monitoring; metrics and data drive your decisions
- You hold a BSEE or equivalent; you understand power delivery architectures and can credibly advise customers on solutions
- You're looking for remote or hybrid work; this is on-site in San Jose, every day
- You prefer pure demand generation or brand marketing; this role is heavily technical, applications-driven, and customer-facing
- You haven't worked in semiconductors or complex B2B hardware; the learning curve on power delivery will be steep without domain experience
Interview Process
Phone Screen
Recruiter confirms experience in analog IC marketing/applications; discusses motivation and relocations to San Jose
Hiring Manager Interview
Deep-dive on product launch experience, pricing strategy, competitive analysis, and cross-functional collaboration; expect technical questions on power delivery
Cross-Functional Panel
Meet with IC design lead, field applications engineer, and sales leader; discuss how you'd approach a real launch scenario
Case Study / Take-home
Likely a competitive analysis, GTM planning, or pricing scenario based on real MPS product; show your thinking and data sources
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.