The Challenge
Milk Makeup is a creative beauty brand born in downtown NYC that's scaling globally. You'll own product marketing and go-to-market strategy across all markets, leading high-visibility launches and building the messaging that connects global audiences to the brand's core mission of self-expression.
Your Mission
Map and audit current global product positioning frameworks; identify gaps and alignment issues across regions
Own the Master GTM calendar and communications timeline for next 2 quarters of launches and seasonal campaigns
Build comprehensive product marketing asset library (briefs, toolkits, FAQs, training guides) for top 3 priority SKUs
Establish cross-functional cadence with Artistry, Education, Consumer Insights, and R&D teams for integrated feedback loops
Successfully execute 3+ global product launches with coordinated messaging and regional activation plans
Develop competitive differentiation framework identifying whitespace opportunities in core categories
Launch regional GTM toolkits that enable consistent brand storytelling across 5+ key markets
Create measurement framework tracking product messaging impact, launch awareness, and regional GTM execution metrics
KPIs You'll Own
Launch Success Rate
% of GTM initiatives hitting timeline, messaging alignment, and regional activation targets.
Messaging Consistency Score
Audit of product communications across regions for brand alignment and strategic coherence.
Asset Utilization
Adoption rate of product marketing toolkits and briefs across regional and global teams.
Time-to-Market
Days from product approval to market-ready GTM materials and regional activation.
Regional Engagement
Campaign performance metrics and regional team feedback on GTM toolkit effectiveness.
Tools & Stack
Your Team
Your Manager
VP or Director of Product Marketing / Global Marketing
Current Team
Cross-functional matrix: Regional product marketing managers, Artistry/Education teams, Consumer Insights, R&D, Regional GTM leads
New role-temporary full-time contract
The Package
Salary
$130K-$160K base
Remote
On-site, New York City Metropolitan Area (full-time, no remote flexibility noted)
Benefits & Perks
Company Intelligence
Milk Makeup is a clean beauty brand born from Milk, a creative hub in downtown NYC. The brand champions innovation, self-expression, and community through products designed for creative individuals. They operate globally with a focus on building community where people feel seen and inspired.
Customers
Direct-to-consumer beauty enthusiasts, professional makeup artists, beauty retail partners
Culture
Creative, innovative, courageous-but-chill, community-driven, inclusive, forward-thinking. Celebrates individuality and self-expression. Rooted in New York hustle mentality.
Is This Role For You?
- You've led global product marketing or GTM strategy at a CPG, beauty, or lifestyle brand with multi-region complexity
- You're obsessed with messaging frameworks and can translate consumer insights into compelling product stories
- You thrive building cross-functional alignment-partnering with product, education, insights, and regional teams simultaneously
- You can move fast, execute under ambiguity, and manage multiple launch timelines across geographies without losing quality
- You genuinely care about self-expression and community-not just as positioning, but as authentic brand belief
- You need remote flexibility or can't commit to on-site presence in NYC for a temporary contract role
- You prefer deep specialization in one market or region over global strategy and cross-market coordination
- You're uncomfortable with ambiguity in early-stage roles or need a predefined playbook-this is about building frameworks
- You see marketing as separate from product vision-this role requires genuine partnership with artistry, education, and R&D
Interview Process
Screening call
Hiring manager screens for relevant GTM/product marketing experience and NYC on-site availability.
Case study interview
Walk through a past global launch or GTM campaign-messaging strategy, regional adaptation, cross-functional execution, results.
Cross-functional panel
Interviews with Product, Artistry/Education, Consumer Insights to assess collaboration and strategic thinking.
Senior leader conversation
Final discussion with VP/Director of Marketing on global vision, long-term strategy, and fit with Milk culture.
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.