The Challenge
Matia is building the unified DataOps platform trusted by data teams at Ramp and Drata. You'll own positioning and messaging for a technically complex product in a crowded modern data stack-translating infrastructure magic into narratives that move deals.
Your Mission
Lock down core positioning framework and messaging pillars across data engineer, analytics engineer, and data leader personas
Audit and refresh website copy, product pages, and core sales collateral to reflect differentiated narrative
Partner with demand gen to develop 2-3 high-impact content pieces (thought leadership, technical explainers, case study) that ladder to pipeline goals
Build competitive positioning and battlecard library covering dbt, Snowflake, Databricks ecosystem players
Lead 2+ product launches end-to-end, coordinating messaging across product, sales, and demand gen channels
Develop and operationalize 4-6 customer proof points and ROI narratives captured from early wins
Establish analyst relationships and secure inclusion in 2+ relevant industry reports (data infrastructure, modern data stack)
Build sales enablement hub with training, decks, one-pagers, and objection guides; measure adoption and impact on deal velocity
KPIs You'll Own
Pipeline influenced by PMM content/campaigns
Track ACV and deal velocity for opportunities where PMM-created assets were used in the buying process.
Content engagement (blog, thought leadership, case studies)
Monitor pageviews, time-on-page, downloads, and conversion rates for PMM-owned content assets.
Sales collateral adoption rate
Measure percentage of sales team using PMM-developed decks, battlecards, and one-pagers in customer conversations.
Win rate by persona
Track conversion rates for data engineers vs. analytics engineers vs. data leaders to validate messaging effectiveness.
Competitive win/loss ratio
Monitor win rates against dbt/Fivetran, Snowflake, Databricks, and other ecosystem players.
Tools & Stack
Your Team
Your Manager
Head of Marketing or CMO (not specified)
Current Team
Cross-functional: product, sales, demand gen, customer success
New role or backfill not specified
The Package
Salary
$120K-$150K base
Remote
Remote (USA), Miami preferred-effectively on-site expectations
Benefits & Perks
Company Intelligence
Matia is building the unified DataOps platform that consolidates data infrastructure-ingestion, reverse ETL, observability, and catalog-into one tool. Backed by leading investors and trusted by data teams at Ramp, Honeybook, Drata, and Lemonade, they're solving tool sprawl in the modern data stack.
Funding
Venture-backed by leading investors
Customers
Ramp, Honeybook, Drata, Lemonade
Culture
Fast-moving startup; technically fluent; cross-functional collaboration
Is This Role For You?
- You've lived the modern data stack pain-worked as a data engineer or analytics engineer before pivoting to PMM
- You're fluent in dbt, Snowflake, Databricks, ETL/ELT, and reverse ETL-not just buzzwords, but real problems you've solved
- You thrive translating infrastructure complexity into crisp, compelling narratives for both technical and business audiences
- You've owned positioning and launches at a B2B SaaS company and can show pipeline impact, not just content metrics
- You're energized by startup velocity and wearing multiple hats (content, sales enablement, product strategy, field support)
- You need a year of hand-holding before owning strategy-this role requires hitting the ground running with technical fluency
- You prefer generalist marketing over deep product marketing expertise (this is technical, specialized work)
- You've never worked in data infrastructure and aren't motivated to level up fast in dbt/Snowflake/Databricks ecosystem
- You want a remote-only setup; Miami presence or willingness to be on-site is expected in this role
Interview Process
Screen with Head of Marketing
Alignment on data infrastructure knowledge, product marketing background, and startup fit
Technical deep-dive
Discuss modern data stack pain points, competitive landscape, and how you'd position Matia against dbt, Fivetran, Snowflake
Founder/Product conversation
Explore technical fluency and ability to translate Matia's platform capabilities into customer narratives
Sales/GTM alignment
Chat with Head of Sales or GTM lead about collaboration model, sales enablement priorities, and launch strategy
Take-home or sample project
Develop positioning framework, messaging pillars, or competitive differentiation doc for Matia (realistic scope)
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
GTM Operations - APAC
Cognition • Singapore
Sr. Product Manager, GTM Systems
Pitchbookdata • Seattle, Washington, United States
Head of Product Marketing (x/f/m)
Doctolib • Berlin, Berlin, Germany
Product Marketing Lead, Core Banking
Monzo • London
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.