Senior Manager, Product Marketing

Accountabilities:

• Lead the development and execution of end-to-end go-to-market strategies across a multi-product portfolio serving diverse K-12 education stakeholders.

• Define positioning, messaging, and value propositions tailored to multiple personas and decision-makers across the buying journey.

• Conduct market research, competitive analysis, and customer insights gathering to inform strategy and identify growth opportunities.

• Own product launch planning and execution, including campaign strategy, sales enablement, and cross-functional alignment.

• Create and oversee high-impact marketing assets such as messaging frameworks, sales tools, playbooks, and digital content.

• Partner closely with product management, sales, and enablement teams to ensure alignment and execution of GTM initiatives.

• Analyze performance metrics and market data to evaluate effectiveness and continuously optimize marketing strategies.

• Build, manage, and mentor a small product marketing team while fostering a culture of excellence and collaboration.

• Identify and implement innovative tools, including AI-driven solutions, to improve efficiency and scale marketing operations.

• Influence product roadmap decisions by bringing forward customer insights, market trends, and competitive intelligence.

Requirements:

• 8+ years of experience in product marketing, ideally within B2B SaaS or education technology environments.

• Proven experience managing and scaling a multi-product portfolio with distinct personas and GTM strategies.

• Strong track record of leading successful go-to-market strategies, product launches, and revenue-impacting initiatives.

• Experience managing or mentoring product marketing teams in fast-paced, high-growth environments.

• Deep understanding of customer-centric marketing, with the ability to translate insights into compelling narratives.

• Strong analytical skills with experience using market research, customer feedback, and performance data to guide decisions.

• Excellent cross-functional communication and stakeholder management skills across product, sales, and leadership teams.

• Ability to operate in dynamic environments, balancing strategic thinking with hands-on execution.

• Strong storytelling and messaging skills with the ability to influence complex buying committees.

• Preferred: experience in K-12 education technology or similarly complex B2B markets.

• Preferred: familiarity with AI tools, marketing analytics, and modern product marketing practices.

Benefits:

• Competitive base salary range: $160,000, $175,000 USD annually.

• Comprehensive health, dental, and vision insurance.

• 401(k) retirement plan with company matching.

• Flexible time off, paid holidays, parental leave, and extended year-end break.

• Remote-first work environment with flexibility and autonomy.

• Employee equity plan and long-term incentive opportunities.

• Professional development support and tools for continuous learning.

• Additional wellbeing and lifestyle benefits, including home office support and family-related reimbursements.

• Inclusive, mission-driven culture focused on improving education outcomes.

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