Senior GTM Strategist

Accountabilities

• Diagnose go-to-market performance across acquisition, activation, conversion, retention, and customer expansion.

• Develop ideal customer profile (ICP) frameworks, market segmentation strategies, buyer journey architectures, and positioning recommendations.

• Design integrated growth strategies spanning AI visibility, organic search, paid media, lifecycle marketing, conversion optimization, product experience, and customer retention.

• Translate business objectives into measurable growth initiatives, success metrics, and strategic KPIs.

• Build prioritized strategic roadmaps based on business impact, implementation effort, and organizational readiness.

• Lead executive-level strategy sessions and present recommendations to senior business stakeholders.

• Direct cross-functional collaboration across strategy, design, content, analytics, development, and media teams to ensure successful execution.

• Leverage customer research, market insights, performance data, and AI-enabled analysis to continuously refine strategic recommendations.

• Identify additional growth opportunities across commercialization, customer experience, and product strategy initiatives.

Requirements

• Minimum of 5 years of experience developing and executing go-to-market strategies.

• Proven success leading growth initiatives across multiple stages of the customer lifecycle.

• Strong experience building integrated demand generation, customer acquisition, and conversion strategies.

• Expertise in defining ICPs, buyer journeys, market segmentation, and messaging frameworks.

• Deep understanding of modern marketing ecosystems, including paid media, SEO, lifecycle marketing, conversion optimization, and AI-driven discovery.

• Experience presenting strategic recommendations to executive stakeholders, including C-level leaders and founders.

• Excellent analytical skills with the ability to translate complex business data into actionable strategies.

• Agency, consulting, or product-led growth experience is preferred.

• Experience supporting complex, high-consideration purchasing journeys is an advantage.

• Must be legally authorized to work in the United States and reside within the United States. Visa sponsorship is not available.

Benefits

• Fully remote position with flexible working hours.

• Comprehensive medical, dental, vision, and life insurance coverage.

• Employer-paid short-term disability, long-term disability, and life insurance.

• 401(k) retirement savings plan.

• Generous paid time off policy that supports work-life balance.

• Flexible work environment focused on outcomes rather than location.

• Ongoing career development and leadership growth opportunities.

• Collaborative, inclusive culture that values innovation, continuous learning, and professional excellence.

• Opportunity to work alongside highly talented teams on impactful, high-profile client initiatives.

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