The Challenge
Lead go-to-market strategy for market-leading SaaS products at a high-growth company. You'll be the bridge between Product and Commercial teams, translating complex capabilities into messaging that drives adoption and revenue impact in a fast-paced startup environment.
Your Mission
Own and execute GTM strategy for 2-3 upcoming product launches using tiered approaches
Create core positioning framework and messaging narratives aligned across Product, Sales, and Marketing
Develop launch asset library (decks, one-pagers, briefs, enablement materials) for sales and customer success teams
Establish monthly competitive intelligence and customer feedback review cadence to inform messaging refinement
Drive product adoption metrics through targeted enablement—measure sales team utilization of messaging and content assets
Build comprehensive product content suite including 3+ case studies, whitepapers, and positioning documents
Execute 4+ major feature or product launches with documented GTM performance (launch velocity, sales enablement impact)
Establish quarterly positioning reviews and competitive analysis reports to keep messaging market-relevant
KPIs You'll Own
Launch Velocity
Time-to-revenue adoption post-launch, measured by sales team engagement with launch assets and early customer wins
Sales Enablement Adoption
% of Sales and BDR teams actively using product marketing materials, decks, and messaging in customer conversations
Content Performance
Engagement metrics on product marketing assets (case studies, whitepapers, one-pagers) as tracked by web and email analytics
Feature Awareness & Positioning Clarity
Internal survey score measuring how well Product, Sales, and CS teams understand and articulate product positioning
Tools & Stack
Your Team
Your Manager
Not specified—likely Head of Marketing or VP Product Marketing
Current Team
Hiring into cross-functional matrix across Product, Sales, Marketing, Customer Success, and Sales Enablement teams
New role or backfill not specified
The Package
Salary
$75K-$85K base
Variable
Annual discretionary bonus (amount not specified)
Remote
On-site in continental United States; some remote work eligibility mentioned but on-site is primary
Benefits & Perks
Company Intelligence
Posted by Jobgether on behalf of a partner company. Market-leading SaaS business operating in a high-growth, innovative environment with a startup-like culture. Experience marketing healthcare, compliance, or highly regulated products is preferred, suggesting healthcare/compliance vertical focus.
Culture
Fast-paced startup culture emphasizing visibility, impact, and professional growth with cross-functional collaboration
Is This Role For You?
- You have 3-5+ years launching and supporting complex B2B SaaS products with multiple buyer personas
- You excel at translating technical capabilities into clear, compelling messaging for diverse audiences
- You thrive in cross-functional environments—comfortable partnering deeply with Product, Sales, and Customer Success
- You're driven by GTM execution and measuring impact—launches, enablement adoption, and revenue influence matter to you
- You have healthcare, compliance, or regulatory product marketing experience (preferred, not required)
- You need equity upside or significant variable compensation—this is a base salary role with discretionary bonus
- You prefer fully remote work—this is on-site with limited remote flexibility
- You're early-career (under 3 years) or uncomfortable owning GTM strategy end-to-end without heavy mentorship
Interview Process
AI-Powered Initial Screening
Jobgether's system reviews your application objectively against core requirements (3-5+ years B2B SaaS PMM, positioning/messaging, content creation)
Shortlist to Hiring Company
Top-fitting candidates are shared directly with the partner company's internal team
Company Interviews & Assessments
Hiring company manages final decision, interviews, and any assessments—details TBD by their team
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.