Product Marketing Manager (PMM) SR

Accountabilities:

• Build and establish the Product Marketing function from scratch, defining methodologies, GTM frameworks, rituals, and success metrics.

• Develop compelling positioning, messaging, and value narratives based on customer behavior, retail dynamics, and competitive insights.

• Lead go-to-market strategies and product launch initiatives to drive adoption, engagement, and expansion across SMB and enterprise customers.

• Own pricing and packaging strategies, ensuring alignment with market segments and measurable impact on revenue and profitability.

• Drive alignment between Product, Sales, and Customer Success teams around ICP definition, messaging, and qualification criteria.

• Analyze and communicate the impact of Product Marketing initiatives on activation, retention, cross-sell, and churn reduction.

Requirements:

• Bachelor’s degree in Marketing, Communication, Business Administration, Product, or related fields.

• Minimum of 5+ years of experience in Product Marketing, Growth, or Product roles within B2B SaaS environments.

• Proven experience working with go-to-market strategies, product positioning, and customer segmentation.

• Strong ability to operate in ambiguous environments and build processes from the ground up.

• Excellent communication and stakeholder management skills, with the ability to influence without formal authority.

• Strong analytical mindset with experience connecting marketing initiatives to business metrics such as revenue and retention.

• Nice to have: experience in retail, CRM/loyalty, retail media, or martech ecosystems.

• Nice to have: experience defining PMM functions or GTM frameworks from scratch.

• Academic or practical background in pricing, growth, or strategic marketing is a plus.

Benefits:

• Comprehensive health insurance coverage for employees and dependents.

• Dental care plan with national coverage.

• Telemedicine services and access to family doctor programs.

• Life insurance.

• Meal and food allowance via flexible benefits card.

• Extended maternity and paternity leave.

• Wellness platform access (Wellhub).

• Birthday day off and additional special leave benefits (e.g., moving day, wedding leave).

• Flexible dress code and people-centered culture.

• Continuous learning, performance reviews, and internal academy programs.

• Feedback-driven culture with regular 1:1s and career development support.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1