Product Marketing Manager, GRC

Accountabilities:

• Own product, solution, and platform positioning and messaging for the GRC portfolio, maintaining a consistent messaging framework that aligns sales, content, campaigns, and other commercial activities.

• Partner closely with Product Management to understand roadmap developments and translate product releases into differentiated, buyer-ready messaging tailored to diverse personas and use cases.

• Manage persona and segmentation frameworks across the portfolio to improve targeting, messaging relevance, and deal strategy.

• Lead the competitive intelligence program across the GRC landscape, using AI-powered monitoring where appropriate to inform strategy, strengthen battlecards, and help commercial teams confidently address competitive objections.

• Own the win/loss program and turn insights into improvements across positioning, sales enablement, and go-to-market strategy, while reporting meaningful trends back to the broader business.

• Partner with product marketing leadership to establish reporting that connects marketing activity with pipeline, win rates, and retention, using performance data to identify areas of opportunity and prioritize future efforts.

• Design and maintain AI-assisted agents and workflows that reduce manual work across competitive monitoring, launch production, reporting, and enablement content, while ensuring their ongoing accuracy and effectiveness.

• Execute go-to-market programs for new products and feature releases, coordinating positioning, messaging, launch activities, and cross-functional execution.

• Partner with Customer Marketing on cross-sell and upsell strategies designed to increase adoption and revenue across existing customer segments.

• Collaborate with Analyst Relations, Field Marketing, Demand Generation, and Product Management to ensure market positioning is accurately represented and translated into campaigns, content, and launch initiatives.

• Own bottom-of-funnel enablement assets, including buyer’s guides, business cases, ROI frameworks, competitive transition guides, objection-handling resources, and deal-support materials.

• Work closely with Sales Enablement to provide training, persona-specific collateral, competitive guidance, and timely support for high-value and competitive opportunities.

Requirements:

• Bring 5+ years of product marketing experience within B2B technology, with experience in GRC, risk, or compliance strongly preferred.

• Demonstrate hands-on ownership of a competitive intelligence and/or win/loss program, including experience building or significantly improving such a program.

• Have strong data fluency and the ability to define meaningful metrics and develop reporting frameworks that connect marketing activity with pipeline, win rate, retention, and broader business outcomes.

• Possess practical experience building AI-powered workflows or agents that automate marketing processes and eliminate manual work, rather than using AI solely for content drafting.

• Demonstrate strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, go-to-market execution, and sales enablement.

• Be highly proactive and self-directed, with the ability to identify opportunities, take ownership, and move initiatives forward without waiting for detailed direction.

• Have strong relationship-building and cross-functional collaboration skills, with the ability to work effectively across Product, Sales, Marketing, Customer Marketing, Analyst Relations, and other organizational teams.

• Communicate complex technology and business concepts clearly and effectively to both internal stakeholders and external audiences.

• Be comfortable operating in a globally distributed environment and collaborating across the US, UK, and EMEA.

• Candidates who can align with Eastern Time Zone business hours are strongly preferred to support effective team collaboration and meeting overlap.

Benefits:

• Anticipated base salary of $110,000-$120,000 USD annually.

• Eligibility for an annual bonus as part of total compensation.

• Health, dental, and vision insurance.

• 401(k) retirement plan with employer match.

• Open PTO, 11 paid holidays, and 4 annual paid global wellness days.

• Short-term disability, long-term disability, and group life insurance.

• Paid parental leave.

• Pet insurance and FSA/HSA options.

• Employee Assistance Program.

• 100% remote work anywhere in the United States.

• Career advancement and professional development opportunities.

• Employee recognition programs and access to LinkedIn Learning.

• Opportunity to work on GRC product marketing across a global organization, with significant ownership across AI-enabled workflows, competitive strategy, launches, and commercial enablement.

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