Product Marketing Manager, Golf

Accountabilities:

• Co-own positioning and messaging for the Golf product portfolio, including clear value propositions for business operators and end consumers.

• Lead go-to-market planning and execution for product launches, feature enhancements, migrations, and major announcements.

• Develop launch plans connecting product strategy with marketing campaigns, sales enablement, customer communications, and post-launch adoption initiatives.

• Partner with Product teams to identify customer pain points, improve customer journeys, and influence product priorities through actionable insights.

• Develop programs focused on activation, adoption, cross-sell, expansion, retention, and customer lifetime value.

• Drive awareness and adoption of payments and other revenue-generating products and services.

• Establish feedback loops with Sales, Support, Customer Success, and Partnerships to incorporate customer insights into messaging, campaigns, and roadmap decisions.

• Conduct market, customer, and competitive research through interviews, surveys, win/loss analysis, support data, and sales feedback.

• Develop and maintain ideal customer profiles, personas, segmentation strategies, and customer journey insights.

• Monitor competitors and market trends, translating intelligence into positioning, sales guidance, and strategic recommendations.

• Create sales enablement materials such as pitch decks, battlecards, one-pagers, demo tools, launch packs, and training resources.

• Collaborate with Content, Design, PR, Events, Integrated Marketing, and Partnerships teams to create awareness, demand, education, and advocacy programs.

• Serve as a subject matter expert on the product and golf industry for marketing, communications, and customer-facing teams.

• Measure and communicate the performance of launches and customer programs using metrics such as adoption, pipeline, conversion, attach rate, MRR, retention, and customer lifetime value.

• Establish and continuously improve scalable product marketing processes for the Golf business.

Requirements

• 3-5 years of experience in product marketing, growth marketing, lifecycle marketing, or a comparable go-to-market role, preferably within B2B or B2B2C SaaS.

• Proven experience developing product positioning, messaging, launch strategies, sales enablement, and customer marketing programs.

• Strong project management skills, with the ability to independently manage initiatives from strategy through execution.

• Demonstrated ability to combine qualitative and quantitative insights and translate them into clear business recommendations.

• Experience collaborating cross-functionally with Product, Sales, Marketing, Support, Customer Success, and/or Partnerships teams.

• Excellent written, verbal, and presentation skills, with the ability to translate technical capabilities into compelling customer benefits.

• Ability to operate effectively in ambiguous environments, prioritize competing demands, and create structure where processes are still evolving.

• Proactive, analytical, collaborative, and customer-focused mindset.

• Strong curiosity about customer needs and a growth mindset centered on experimentation and continuous improvement.

• Experience in golf, sports, hospitality, retail, fintech, or B2B SaaS is highly valued.

• Understanding of golf course operations, including tee sheets, online booking, payments, point of sale, retail, food and beverage, reporting, and customer engagement, is a strong advantage.

• Experience marketing products to both business operators and end consumers is a plus.

• Experience with product adoption, customer marketing, expansion, or retention programs is desirable.

• Interest in or passion for golf, sports, or technology is advantageous.

• Experience with account-based marketing, trade events, industry associations, or partner marketing is a plus.

• An MBA or Product Marketing Alliance certification is considered an advantage.

Benefits

• CAD $90,000-$120,000 expected compensation range for candidates hired to work in Ontario, depending on skills, qualifications, experience, and market data.

• Flexible and predominantly remote work culture with a high degree of autonomy.

• Equity program, providing employees with an opportunity to share in the company's success.

• Flexible paid time off policy.

• Extended healthcare benefits, including medical, dental, wellness, life, and disability coverage.

• $500 annual health and wellness benefit.

• Online mental health platform plus counseling and coaching services.

• Paid parental leave and additional support for new parents.

• RRSP plan and employer matching.

• LinkedIn Learning license and continuous learning opportunities.

• Paid volunteer day.

• Career development and global mobility opportunities.

• Inclusive, diverse, and collaborative working environment.

• Opportunity to work on a product serving thousands of businesses and customers across the golf, retail, and hospitality sectors.

• Opportunity to work within a team that combines the resources of a larger organization with the autonomy to make a meaningful impact.

• Workplace accommodations are available for candidates with disabilities throughout the recruitment process.

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