Pessoa Coordenadora de Product Marketing (GTM)

Accountabilities:

• Lead go-to-market strategy development and execution for products, features, and strategic initiatives across a multi-product portfolio.

• Conduct market intelligence, competitive analysis, and benchmarking to identify trends, risks, and growth opportunities.

• Define and evolve product positioning, messaging, and value propositions aligned with business and customer needs.

• Develop and maintain competitive assets such as battlecards, market insights, and sales enablement materials.

• Own content strategy for GTM initiatives, including launches, campaigns, and product communications across multiple channels.

• Produce strategic content such as case studies, whitepapers, webinars, and executive materials in partnership with branding and marketing teams.

• Coordinate integrated marketing initiatives and monitor performance metrics to optimize GTM effectiveness and business impact.

• Ensure alignment between product roadmap, marketing strategy, and commercial objectives.

Requirements:

• Solid experience in Product Marketing and/or Go-to-Market strategy roles.

• Proven background in product positioning, value proposition design, and product launch execution.

• Strong experience in competitive intelligence, market analysis, and strategic benchmarking.

• Ability to translate complex technical or product concepts into clear, compelling narratives.

• Experience managing cross-functional and multidisciplinary projects in dynamic environments.

• Analytical mindset with strong data-driven decision-making skills.

• Experience working with product portfolios and multiple stakeholders.

• Strong communication, storytelling, and stakeholder management skills.

• (Nice to have) Experience in SaaS companies and commercial enablement initiatives.

• (Nice to have) Familiarity with market research tools and methodologies.

Benefits:

• 100% remote work model (Anywhere Office).

• Meal and food allowance.

• Comprehensive health and dental insurance.

• Home office assistance.

• Profit-sharing program (PPR).

• Home office setup voucher.

• Life insurance coverage.

• Birthday day off.

• Health and wellness programs.

• Partnerships and employee discounts.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1