GTM Insights & Analytics Lead

Accountabilities:

• Build and maintain scalable BI dashboards providing real-time visibility into pipeline health, funnel performance, segmentation, campaign impact, and revenue outcomes.

• Own the GTM data dictionary, ensuring consistent metric definitions, logic, and calculation standards across Sales, Marketing, and Finance.

• Lead forecasting analytics including pipeline coverage modeling, conversion analysis, stage weighting, and variance diagnostics.

• Support annual revenue planning through quota modeling, segmentation analysis, capacity planning, and bookings forecasts.

• Develop scenario-based models to support pricing, GTM strategy, and organizational planning decisions.

• Analyze campaign performance to evaluate pipeline contribution, efficiency, and budget allocation effectiveness.

• Partner with Analytics Engineering to ensure accurate data modeling across Salesforce, Marketo, and the modern data stack.

• Lead cross-functional analytical deep dives such as win/loss analysis, cohort studies, market sizing, and GTM optimization initiatives.

Requirements:

• Proven experience in GTM analytics, revenue operations analytics, or business analytics in a B2B SaaS environment.

• Strong proficiency in SQL and Python for data analysis, modeling, and scalable reporting frameworks.

• Hands-on experience building dashboards using tools such as Tableau, Looker, Omni, or similar BI platforms.

• Strong understanding of Salesforce data models and GTM objects (leads, opportunities, accounts, campaigns, etc.).

• Experience supporting revenue planning processes including forecasting, quota setting, and capacity modeling.

• Ability to synthesize data across Sales, Marketing, and Finance to generate actionable insights.

• Strong communication skills with the ability to translate complex analysis into clear executive-level narratives.

• Familiarity with modern data stack tools such as Snowflake, dbt, Fivetran, Marketo, or Outreach is a plus.

Benefits:

• Unlimited paid time off and flexible remote work across the U.S. and Canada

• Competitive compensation package with strong growth potential

• Comprehensive health and dental insurance coverage

• Home office setup allowance to support remote work

• Retirement savings plan with employer matching contributions

• Learning and development budget to support career growth

• Internet and mobile reimbursement support

• Opportunity to work in a high-growth SaaS environment with meaningful business impact

• Exposure to executive-level strategy, forecasting, and revenue operations decision-making

• Inclusive, collaborative, and innovation-driven workplace culture.

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