Director, Go-To-Market Technology

Accountabilities:

• Own the end-to-end GTM funnel architecture, ensuring seamless lead flow from intent capture and website activity through CRM routing, scoring, nurturing, and sales handoff.

• Monitor funnel performance across regions and segments, proactively identifying conversion drops, routing failures, and data anomalies, and resolving root causes.

• Lead lead routing strategy and execution, ensuring accurate, automated distribution through tools like Chili Piper and Salesforce.

• Manage GTM systems integration across platforms such as Apollo, Salesforce, Pardot, Nooks, Zapier, and Chili Piper, ensuring clean data and reliable automation flows.

• Own lead scoring logic and optimization, continuously refining models based on conversion performance and evolving ICP definitions.

• Oversee email deliverability infrastructure, including domain reputation, authentication protocols, and compliance with GDPR requirements.

• Lead and develop a team of Marketing Technology Managers across routing, automation, and deliverability functions.

• Maintain full documentation of GTM architecture, ensuring transparency, scalability, and operational continuity.

Requirements:

• 7+ years of experience in Marketing Operations, Revenue Operations, or GTM Technology, including at least 3 years in a leadership role.

• Strong hands-on expertise with Salesforce and marketing automation platforms such as Pardot / Marketing Cloud Account Engagement.

• Deep understanding of lead routing systems (e.g., Chili Piper, LeanData) and funnel architecture design.

• Experience working with intent data and ABM tools such as Apollo, 6sense, or Bombora, and operationalizing insights in CRM systems.

• Solid knowledge of email deliverability practices, including SPF/DKIM/DMARC, domain reputation, and inbox placement optimization.

• Strong analytical mindset with the ability to diagnose complex funnel issues and translate data into actionable improvements.

• Working knowledge of GDPR and its application to B2B marketing and outbound processes.

• Excellent communication and stakeholder management skills, with the ability to engage both technical and executive audiences.

• Self-driven learner who actively tracks GTM technology trends and recommends improvements based on evidence and business impact.

Benefits:

• Remote-first and flexible working model supporting work-life balance and autonomy

• Global and diverse work environment with cross-regional collaboration opportunities

• Annual bonus or incentive scheme eligibility based on role structure

• Paid bonding leave for new parents

• Paid charitable days to support causes of personal importance

• Access to coworking space options depending on location needs

• Learning and development support through dedicated learning platforms

• Strong culture of recognition, inclusion, and continuous professional growth.

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