The Challenge
Ekimetrics is a $1B-impact AI and data science leader (400 experts, 350+ clients globally) launching emerging solutions. You'll own product marketing strategy for new offerings, driving market positioning and cross-functional alignment across product, sales, and local teams.
Your Mission
Define and document go-to-market strategy for one emerging solution with clear positioning, target segments (Finance, CPG, Luxury), and messaging pillars
Build and deliver sales enablement toolkit: fact sheets, pitch templates, training materials, and sales collateral for field teams
Conduct competitive and market analysis to inform product differentiation and competitive messaging
Establish cross-functional collaboration process and governance with product, sales, and marketing teams
Successfully launch emerging solution with cohesive messaging across all customer-facing channels and internal teams
Train sales and GM teams on positioning and pitch effectiveness, measuring adoption and feedback
Cascade value propositions into personalized messaging for target personas and verticals
Support RFP responses, analyst relations, and strategic account enablement with consistent positioning
KPIs You'll Own
Sales Enablement Adoption
Percentage of sales team trained on new solution positioning and actively using provided materials.
Product Launch Velocity
Time from strategy finalization to full market launch with all GTM assets and team enablement complete.
Customer Acquisition by Segment
Number of deals closed per target persona and vertical, validating positioning effectiveness.
Competitive Win Rate
Win rate for deals involving your emerging solution vs. competitor offerings in target segments.
Tools & Stack
Your Team
Your Manager
Marketing Team Lead or Chief Marketing Officer
Current Team
Marketing Team, cross-functional with Product, Sales, and General Managers
New role - building out product marketing function
The Package
Salary
$55K-$75K base
Remote
On-site: Paris or London (choose one location)
Benefits & Perks
Company Intelligence
Ekimetrics is a leader in AI and advanced data science for marketing measurement and business optimization since 2006. With 400 experts, 5 global offices, and 350+ clients generating $1B in cumulative value, the company is ranked in French Tech 120 and focused on reconciling economic, environmental, and social performance through data.
Founded
2006
Team Size
400
Customers
350
Culture
Data-driven, ambitious, sustainability-focused, collaborative across functions
Is This Role For You?
- You can translate complex data/AI solutions into clear, compelling positioning for diverse audiences
- You thrive in cross-functional environments and excel at aligning product, sales, and marketing priorities
- You're analytical: you use competitive research and market data to inform strategy, not just intuition
- You're a builder: you can create sales enablement materials and training from scratch and adapt quickly
- You need remote flexibility; this role is 100% on-site in Paris or London
- You prefer working in isolation; success here requires constant collaboration across teams
- You're uncomfortable with ambiguity or launching new/emerging solutions with incomplete information
Interview Process
Initial screening
Recruiter phone call on background, product marketing experience, and location commitment
Marketing team interview
Discussion on past GTM campaigns, competitive positioning work, and cross-functional collaboration examples
Product & Sales alignment interview
Conversation with Product Manager and Sales Leader on how you'd approach emerging solution launch and enablement
Take-home case study
Develop positioning and messaging for a hypothetical new solution based on competitive/market context
Final interview
Discussion with Marketing Lead or CMO on strategy, long-term vision, and team fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.