The Challenge
Dune is the leading on-chain data analytics platform trusted by thousands of developers, analysts, and investors. You'll own positioning and go-to-market for their suite of products—from the core dashboard app to their Analytics API and Datashare services—reaching everyone from crypto-native teams to institutional players.
Your Mission
Define and validate positioning, messaging, and ICPs for Dune's analytics products across EVM/non-EVM chains
Build 3-5 high-impact sales enablement assets (product pages, decks, case studies) targeting priority customer segments
Map competitive landscape and market narratives; identify messaging gaps vs. alternatives like Flipside, Nansen
Align with Product and Engineering on go-to-market strategy for the next product launch
Execute 2 major B2B product launches with measurable lift in pipeline, conversion, or product adoption
Develop technical marketing content strategy covering datasets (dex.trades, prices.usd, tokens.transfers) and use cases
Launch pricing/packaging narrative and positioning refresh; influence product strategy decisions
Build repeatable sales enablement framework; track content performance via product analytics (Amplitude/Mixpanel) and optimize
KPIs You'll Own
Launch ROI
Pipeline generated, conversion rate, and deal velocity uplift from launch campaigns vs. baseline.
Sales Enablement Adoption
% of sales team actively using PMM content; win rate correlation with content engagement.
Content Performance
Page views, time-on-page, lead capture rate, and CTA clicks for product marketing assets.
Product Adoption
Signups, feature activation, and retention tied to positioning/messaging changes via product analytics.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Product Marketing or Chief Revenue Officer
Current Team
~60 person company; cross-functional team across Europe and Eastern US
New role or backfill not specified
The Package
Salary
$130K-$160K
Equity
Top 25% of crypto/SaaS companies; equity package included
Remote
On-site. Must be physically based in Eastern US or Europe.
Benefits & Perks
Company Intelligence
Dune is a collaborative multi-chain analytics platform making on-chain data accessible to thousands of developers, analysts, and investors. Backed by Coatue and Union Square Ventures (Series B, Feb 2022), they support analysis across 100+ EVM and non-EVM chains including Bitcoin, Ethereum, and Solana.
Team Size
60
Funding
Series B led by Coatue and Union Square Ventures (February 2022)
Customers
Crypto-native teams (foundations, DeFi/DEX, CEXes, funds), institutional investors, business leaders, data professionals
Culture
Mission-driven, collaborative, open product ethos; values top talent ('Galaxy brains')
Is This Role For You?
- You've shipped product launches in data/analytics B2B SaaS and can own positioning end-to-end
- You speak data infrastructure fluently (S3, BigQuery, Snowflake, indexing platforms) and can write technical marketing
- You're crypto-curious or actively building in Web3; you understand DeFi, layer protocols, and on-chain primitives
- You thrive in fast-paced startups, work cross-functionally with Product/Engineering, and drive decisions with data
- You need remote flexibility; this is on-site in Eastern US or Europe
- You haven't built technical marketing content or lack hands-on product marketing ops experience
- You view crypto as a trend rather than a paradigm shift; crypto literacy is non-negotiable here
- You prefer agency/consulting models over owning strategy and execution directly
Interview Process
Initial Screening
Conversation with recruiter or hiring manager about background, product marketing experience, and crypto familiarity
Technical Case Study
Present positioning and messaging strategy for a hypothetical data product or existing Dune service
Cross-functional Interviews
Conversations with Product Manager, Engineering Lead, and Sales/Success lead to assess collaboration and strategic thinking
Leadership Round
Final conversation with VP Product Marketing or CRO to align on vision and strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.