The Challenge
Bitstack is a crypto-native bank with 300K+ users, backed by YC and tier-1 VCs, launching major products like euro accounts and Visa cards across Europe. You'll own the positioning and go-to-market strategy that turns complex crypto products into clear, compelling narratives that drive adoption.
Your Mission
Define and document positioning and messaging frameworks for Bitstack's core products (Bitcoin investing, euro account, Visa card) across 2-3 key user personas
Lead go-to-market strategy for the next major product launch (euro account or Visa card), collaborating with Product, Design, and Growth on positioning and narrative
Audit and consolidate existing product messaging across website, in-app copy, emails, and social to identify gaps and inconsistencies
Build launch success metrics framework (adoption, activation, usage targets) and establish baseline benchmarks for measuring PMM impact
Execute 2-3 full product launches with repeatable, documented go-to-market playbooks that other teams can scale independently
Increase feature adoption rates for at least 2 strategic features by 25%+ through improved positioning and user-centric messaging
Build a scalable messaging library and positioning toolkit that Marketing, Growth, and Customer Care teams use consistently across all channels
Expand positioning strategy into 2-3 new European markets, adapting core value propositions to local competitive and regulatory contexts
KPIs You'll Own
Feature Adoption Rate
% of active users adopting new features within 30 days of launch; target 25%+ lift vs. baseline.
Launch Execution Velocity
Time from positioning sign-off to go-to-market execution across all channels; aim for <2 weeks.
Messaging Consistency Score
Audit score measuring alignment of positioning language across website, app, email, and social touchpoints.
Activation Rate by Audience
% of users who complete key activation steps (e.g., fund account, make first transaction) segmented by user persona.
Cross-functional Stakeholder Satisfaction
Quarterly feedback from Product, Growth, Design, and Compliance on clarity, timing, and impact of positioning and launches.
Tools & Stack
Your Team
Your Manager
Likely Head of Growth or Head of Product (not specified; confirm in interview)
Current Team
Small, ambitious operator team; unclear exact PMM team size but likely solo or 1-2 junior support
New role to build product marketing function from ground up
The Package
Salary
€55K-€75K base
Equity
Likely equity as YC-backed startup, not specified
Remote
On-site only, Paris, Île-de-France
Benefits & Perks
Company Intelligence
Bitstack is a crypto-native bank democratizing Bitcoin investing and financial services in Europe. Founded in 2021, it's grown from a spare-change Bitcoin app to a full banking platform with 300K+ users, backed by YC and VCs like 13books Capital, Stillmark, and Serena.
Founded
2021
Funding
YC + Series A from 13books Capital, Stillmark, Serena, and others
Customers
300K+ users across Europe, expanding into new markets
Culture
Small, ambitious team of operators. Move fast, sweat details, build products people love. High autonomy and influence on company direction.
Is This Role For You?
- You've positioned fintech or crypto products before and can translate technical complexity into clear user benefits
- You're comfortable sitting at the intersection of Product, Growth, Design, and Compliance—and can facilitate cross-functional alignment without owning execution
- You have a proven track record launching 3+ products with documented positioning frameworks and GTM playbooks
- You thrive in early-stage, resource-constrained environments where you build scalable systems instead of doing everything yourself
- You're based in or willing to relocate to Paris and value being on-site with the core team
- You're a growth marketer looking to own paid acquisition, campaigns, and experimentation—this role is explicitly not that
- You prefer remote or hybrid work; this is on-site only in Paris
- You need more autonomy than a small operator team can offer, or you struggle with ambiguity in early-stage roles
- You don't have hands-on experience with product positioning, messaging frameworks, or go-to-market strategy
Interview Process
Initial screening
Hiring manager (likely Head of Growth or Product) discusses background, product marketing experience, and fit with on-site Paris requirement.
Case study / portfolio review
Present a past product launch: positioning strategy, messaging framework, GTM execution, and measured impact.
Cross-functional interviews
Meet with Product lead, Growth/Marketing lead, and Design lead to assess collaboration style and alignment on PMM scope.
Founder or executive conversation
Final round with co-founder or executive stakeholder to discuss long-term vision for product marketing at Bitstack and growth strategy.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.