The Challenge
Assembly is a $2.3B global omnichannel media agency (part of Stagwell) that just won Campaign US 2024 Media Agency of the Year. You'll own North American product marketing strategy for their full suite-from performance and brand to AI and programmatic-translating complex capabilities into sharp market narratives that drive regional growth.
Your Mission
Audit current product positioning and messaging across Assembly's core offerings; identify gaps vs. competitor narratives and regional market needs
Build differentiated positioning and value prop framework for 3-4 flagship products (performance, brand, data, AI); socialize with product, sales, and exec leadership
Create sales enablement toolkit (one-pagers, pitch decks, case study templates) that arms the commercial team with clear, buyer-centric narratives
Map product marketing roadmap aligned to H1 2026 revenue targets and commercial strategy; define launch cadence for new product enhancements
Launch and measure impact of 2-3 major GTM campaigns tied to regional pain points (e.g., AI-driven optimization, omnichannel attribution); track win rates and deal velocity
Develop and place 4-6 case studies and success stories in PR, content, and social channels; establish repeatable scalable process for mining client wins
Present regional product strategy and market insights to global CMO and executive team quarterly; demonstrate competitive differentiation and regional relevance
Establish cross-functional product marketing cadence (product, sales, creative, PR) with documented processes for product launches, messaging updates, and competitive intelligence
KPIs You'll Own
Sales Enablement Adoption
% of commercial team actively using product marketing collateral and messaging in client conversations and proposals.
Win Rate Lift
Month-over-month improvement in deal close rates for accounts using new product narratives and sales tools.
Content Impact
Number of case studies, thought leadership pieces, and PR placements published; downstream leads and website traffic attributed.
Market Awareness
Aided awareness and consideration lift among target buyer personas in North America; tracked via quarterly research or surveys.
Product Launch Velocity
Time from product readiness to full GTM launch (messaging, collateral, sales training); target < 6 weeks.
Tools & Stack
Your Team
Your Manager
Global CMO or Chief Marketing Officer
Current Team
Likely 2-4 product marketers or marketing specialists supporting North America; cross-functional partnerships with product, sales enablement, and creative teams
New role or significant expansion; VP-level suggests leadership gap in structured product marketing function
The Package
Salary
$180K-$240K base
Variable
10-20% annual bonus tied to revenue/GTM KPIs
Equity
Likely equity grant (Stagwell is PE-backed); specifics TBD
Remote
On-site, New York; occasional travel to offices and client sites
Benefits & Perks
Company Intelligence
Assembly is a leading global omnichannel media agency (2,300+ employees, 35 offices worldwide) that merges data, talent, and technology to drive growth for premium brands. Part of Stagwell, the challenger marketing network, Assembly was named Campaign US 2024 Media Agency of the Year and 2025 Most Innovative Agency. They deliver performance, brand, data, AI, search, and programmatic solutions via their proprietary STAGE operating system.
Team Size
2300
Funding
Private (Stagwell portfolio company)
Customers
World's most esteemed brands (Fortune 500 / multinational enterprises)
Culture
Purposeful, innovation-driven, committed to social and environmental impact; award-winning creative shop with scale and global reach
Is This Role For You?
- You've led product marketing at a B2B media agency, martech platform, or consulting firm and know how to position complex, multi-product suites to enterprise buyers
- You thrive at the intersection of product, sales, and marketing-you can translate technical capabilities into buyer narratives and enable sales teams to win
- You're entrepreneurial and comfortable working in matrix orgs; you can drive alignment cross-functionally without direct authority over product or sales
- You stay close to market trends and competitive dynamics; you know what's happening in media, martech, AI, and data-and why it matters to clients
- You've successfully launched products or campaigns and can tie efforts to revenue impact; you're metric-driven and comfortable in a results-oriented environment
- You need full remote work or flexibility; this is on-site NYC with expectation of office presence
- You lack experience in B2B or complex enterprise sales environments; consumer marketing or SMB-focused roles won't prepare you for this scope
- You prefer to own campaigns end-to-end solo; this role demands heavy cross-functional collaboration with product, sales, creative, and global teams
- You're not comfortable with ambiguity or evolving strategy; you'll need to operate in a fast-moving, growth-focused org where priorities shift based on market and competitive moves
Interview Process
Recruiter Screen
30 min conversation on background, product marketing experience, and fit for the North America regional scope
Hiring Manager (likely Global CMO or Chief Marketing Officer)
60 min deep dive on product marketing strategy, GTM experience, cross-functional collaboration, and vision for Assembly's market positioning
Case Study / Portfolio Review
You'll present 1-2 examples of positioning, messaging, or GTM work you've led; discuss metrics, outcomes, and how you'd approach Assembly's multi-product challenge
Executive Round
30-45 min conversation with CEO or Chief Business Officer focused on business strategy alignment, market understanding, and leadership fit
Offer & Close
Reference checks, final negotiation, onboarding plan
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.