The Challenge
A profitable, VC-backed sports subscription app ($10M ARR, 40K subscribers) is scaling aggressively with funding on the horizon. They need a technical GTM Engineer to architect and operate the marketing infrastructure that'll power their next growth phase—reporting directly to the CMO with full ownership from day one.
Your Mission
Audit and document the existing martech stack; design a unified event tracking and data pipeline architecture across web and mobile
Stand up the experimentation platform and run your first 3-4 A/B tests on landing pages and onboarding funnels with statistical rigor
Implement server-side conversion APIs and pixel tracking for paid media platforms; establish baseline attribution model
Map and instrument conversion bottlenecks across acquisition and activation; identify top 2-3 technical quick wins to improve funnel metrics
Scale the referral program with rebuilt incentive logic, tracking, and attribution—measure 15%+ lift in referral-driven CAC
Build SEO automation infrastructure to index proprietary data; launch initial syndication to 3+ distribution channels
Operationalize the experimentation platform; ship 15+ tests monthly with clear statistical winners feeding product roadmap
Integrate Braze, Mixpanel, and ad platform APIs into a unified customer data infrastructure; reduce time-to-insight on campaign performance by 50%
KPIs You'll Own
Event tracking coverage
Percentage of user journeys instrumented end-to-end across web, mobile, and third-party platforms.
Experimentation velocity
Number of statistically significant A/B tests shipped per month and aggregate uplift to conversion rates.
Referral program contribution
CAC and LTV of referral-sourced users vs. paid channels; program-wide growth month-over-month.
Attribution model accuracy
Alignment between server-side conversion data and ad platform reporting; incrementality lift from new distribution channels.
Martech integration uptime
Data pipeline reliability and speed; time from user action to data availability in analytics and ad platforms.
Tools & Stack
Your Team
Your Manager
Chief Marketing Officer
Current Team
Marketing team (size not specified; engineering embedded in marketing org)
New foundational role
The Package
Salary
$120K-$160K base
Equity
Likely (VC-funded, pre-Series B)
Remote
On-site in New Orleans, LA — full-time
Benefits & Perks
Company Intelligence
80Twenty is a boutique marketing recruitment firm that connects high-growth companies with exceptional talent. Their client is a VC-backed, profitable consumer subscription app in the sports industry with $10M ARR and 40K subscribers, approaching Series B funding with aggressive GTM expansion planned.
Team Size
40 (approx, for the client company)
Funding
VC-backed, profitable, Series B approaching
Customers
40,000 paid subscribers in sports vertical
Is This Role For You?
- You've shipped production code in a backend language (Python, Go, Node, Java) and genuinely enjoy engineering—not just 'doing marketing tech'
- You've built or operated data pipelines, event taxonomies, and analytics infrastructure at scale; you think in data flows and schemas
- You're obsessed with experimentation and A/B testing; you understand statistical rigor, sample sizing, and false positives
- You've integrated with ad platform APIs, CRMs, and martech stacks (Braze, Mixpanel, GTM) and aren't afraid of API docs and webhooks
- You want foundational ownership in an early-stage, well-funded company where your work directly impacts growth metrics
- You're a marketer who codes a little—this is a developer role reporting to the CMO, not a marketing ops hire
- You need full remote or flexibility; this is on-site in New Orleans, full-time
- You can't write clean, maintainable production code or you treat infrastructure as a side project
Interview Process
Initial screening
Phone screen with recruiter (80Twenty) focused on martech stack experience and backend engineering depth
Technical deep-dive
Conversation with CMO and possibly existing engineering lead on data pipeline design, experimentation architecture, and current GTM challenges
Take-home or whiteboarding
Design a data pipeline for tracking user events across web/mobile into a warehouse; or implement a basic A/B testing framework
Final round
Full-day on-site in New Orleans: meet CMO, product leadership, and engineering team; discuss roadmap and technical strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.