The Challenge
High-growth AI SaaS is scaling aggressively in the US market and building out product marketing from the ground up. You'll shape positioning, messaging, and go-to-market strategy during a pivotal growth phase where your work directly influences competitive differentiation.
Your Mission
Develop and articulate core product positioning, messaging framework, and value propositions for 3+ key use cases
Conduct comprehensive market, competitive, and customer research to inform ICP/persona definitions and messaging pillars
Create first iteration of sales enablement materials (battle cards, one-pagers, pitch decks) and customer-facing content
Support one product launch or major GTM initiative from strategy through execution and adoption tracking
Establish product marketing playbook: positioning templates, messaging guidelines, launch process, and content frameworks
Drive measurable impact on sales velocity and product adoption through refined messaging and enablement (target: 15%+ improvement in deal velocity or feature adoption)
Build comprehensive competitive positioning across 5+ competitor profiles with quarterly updates
Own website messaging refresh, key landing pages, and content strategy aligned to buyer journey
KPIs You'll Own
Sales enablement adoption
Percentage of sales team actively using PMM materials and messaging in deals.
Product launch velocity
Time from feature/product launch announcement to first customer wins and adoption metrics.
Messaging effectiveness
Win rate and deal velocity lift post-messaging refinement vs. baseline.
Content performance
Engagement and conversion rates on customer-facing collateral and website content.
Tools & Stack
Your Team
Your Manager
Head of Marketing or Chief Marketing Officer (not specified)
Current Team
Building marketing function from ground up; product, sales, and leadership partnerships critical
New role as product marketing function scales
The Package
Salary
$160K base
Variable
Bonus (amount not specified)
Remote
Hybrid: 3 days/week on-site in New York Metro area
Benefits & Perks
Company Intelligence
High-growth AI SaaS company transforming enterprise operations. Competing with well-funded startups while building differentiated, enterprise-grade platform. Scaling rapidly in US market with heavy investment in brand, messaging, and product storytelling.
Customers
Enterprise organizations
Culture
Fast-paced, startup mindset; heavy collaboration across product, sales, and leadership
Is This Role For You?
- You've led product marketing, product management, or GTM strategy at B2B SaaS companies and want to build PMM from the ground up
- You're energized by fast-moving AI category dynamics and translating technical differentiation into compelling messaging
- You thrive on cross-functional collaboration and influencing product/sales strategy without heavy process overhead
- You want hands-on strategic exposure early in your career trajectory with direct senior leadership visibility
- You need fully remote work or prefer 1-2 days/week office time (this is 3 days/week minimum)
- You want to execute someone else's GTM playbook; this requires building capabilities and frameworks from scratch
- You prefer deep specialization in one area (campaigns, content, analytics) over broad PMM ownership
Interview Process
Initial screening
Conversation with recruiter or marketing leader about background, PMM experience, and AI SaaS familiarity
Case study or work sample
Present a past positioning, messaging framework, or launch you led-emphasis on strategic thinking and cross-functional collaboration
Cross-functional panel
Interviews with Head of Marketing, Product lead, and Sales lead to assess collaboration and strategic fit
Executive debrief
Conversation with CMO or CEO about market vision, positioning strategy, and your role in scaling
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.