The Challenge
Explora Journeys is redefining luxury cruises for the next-gen traveler-and they need you to drive NA bookings through data-driven performance media at scale. You'll own the full funnel strategy across paid search, social, and programmatic while managing agency partners and reporting to Geneva HQ.
Your Mission
Audit current NA performance campaigns across all biddable channels; identify quick wins and optimization gaps within first 60 days
Establish baseline dashboards and weekly pacing reports; align KPIs and forecasts with MSC leadership and agency partners
Launch structured A/B testing roadmap (audiences, creatives, landing pages); document initial learnings by end of month 3
Build and execute 2-3 high-priority campaign briefs; ensure UTM accuracy, creative QA, and on-time platform deployment
Deliver 15-20% improvement in cost-per-acquisition or ROAS across priority channels through optimization and creative testing
Establish scalable framework for capturing and sharing insights across NA and global teams; implement learnings across 50%+ of active campaigns
Own full agency performance review cycle; ensure SLA compliance, KPI accountability, and quarterly business reviews are documented
Develop dynamic budget reallocation model based on weekly pacing; shift spend to top-performing segments and reduce underperformers by 25%+
KPIs You'll Own
Cost Per Acquisition (CPA)
Track booking acquisition efficiency across paid search, social, and programmatic channels; optimize toward target CPA by channel.
Return on Ad Spend (ROAS)
Measure revenue generated per dollar spent on performance media; benchmark against luxury travel competitor benchmarks.
Qualified Web Sessions
Monitor traffic volume and quality from paid channels; ensure attribution is clean and conversion funnel is optimized.
Campaign Pacing vs. Forecast
Weekly/monthly spend and lead/booking pacing against plan; flag variance >10% and recommend real-time budget shifts.
A/B Test Velocity & Lift
Number of tests launched per month and average incremental lift per winning test; scale winners across campaigns and regions.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Performance Marketing or Director of Digital at Explora Journeys NA or MSC Group
Current Team
Cross-functional: agency partners (day-to-day), internal brand team, creative team, analytics team, Geneva HQ counterparts
New role or backfill; likely new hire to scale NA performance engine
The Package
Salary
$120K-$150K base
Remote
On-site, Miami, FL (Full-time)
Benefits & Perks
Company Intelligence
Explora Journeys is the luxury cruise brand of MSC Group, reimagining the cruise experience through Swiss hospitality and European design. The fleet of six luxury ships (four in pipeline, two sailing) targets next-gen affluent travelers seeking curated, transformative voyages. Backed by hundreds of years of MSC maritime expertise.
Customers
UHNW and affluent leisure travelers seeking luxury cruise experiences
Culture
Vibrant, cosmopolitan, European luxury; Swiss attention to detail; innovation-focused
Is This Role For You?
- You've run 6+ years of end-to-end digital performance campaigns (paid search, social, programmatic) with measurable ROI
- You're obsessed with data, testing, and optimization-you live in dashboards and A/B tests to drive efficiency gains
- You can manage agencies like a boss: set expectations, hold them accountable, translate performance into strategy
- You thrive in matrix organizations; you can collaborate across brand, creative, analytics, and global teams without friction
- You're excited by luxury travel or B2C booking funnels (hotels, travel, experiences, cruises)
- You prefer brand awareness and storytelling over performance metrics and ROI-this role is pure conversion and efficiency
- You're uncomfortable with on-site work in Miami or need full remote flexibility
- You lack hands-on platform experience (Google Ads, Meta, DSPs); you're a strategist-only without execution skills
Interview Process
Recruiter/Initial Screening
Verify background in performance marketing, agency experience, and fit for on-site Miami role
Hiring Manager Conversation
Deep dive into campaign strategy, optimization approach, and agency management philosophy; discuss specific ROAS/CPA wins
Case Study/Exercise
Likely a performance marketing scenario: optimize a sample campaign brief, build a dashboard mockup, or present a testing roadmap
Senior Stakeholder Interview
Meet with VP/Director level to discuss strategic priorities, cross-functional collaboration, and reporting expectations
Offer & Reference Check
References from agency partners and prior managers will be crucial
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.