YouTube Video Media Specialist (Reviews & Performance Marketing)

About LEVEL8 LEVEL8 is a global travel and lifestyle brand specializing in premium luggage and travel accessories. We focus on building long-term brand equity in the U.S. market through performance-driven content, creator partnerships, and data-backed media strategies. As we scale our YouTube channel in 2026, we are expanding our team to strengthen review-driven video performance, creator media placement, and sales conversion.

Position Overview: We are looking for a YouTube Video Media Specialist with 2+ years of experience in YouTube media placement, review-based video production, and performance optimization. The ideal candidate will have a strong understanding of how YouTube review videos influence purchasing behavior and be skilled in turning creator videos into scalable, conversion-driven assets. This role will support the Influencer & Content Lead in managing YouTube review video workflows, optimizing content for conversion, and driving measurable results in brand awareness, search lift, and sales. Candidates with experience in influencer collaborations and optimizing videos for sales conversions are highly encouraged to apply, especially within mid-to-high-end brands like LEVEL8.

Key Responsibilities: YouTube Review Video Strategy & Media Placement

Assist in the execution of YouTube review video strategies that align with brand and sales goals. Plan and optimize media placement for review-focused YouTube videos to ensure they reach the target audience effectively. Ensure videos are structured with strong hooks, clear value propositions, and conversion-driven calls-to-action (CTAs).

Creator & Video Performance Optimization

Collaborate with creators and video editors to ensure that review content aligns with LEVEL8 brand positioning. Optimize video titles, descriptions, tags, timestamps, and thumbnails for better discoverability and higher click-through rates (CTR). Analyze video performance metrics (views, watch time, retention, clicks, conversions) and provide actionable optimization recommendations.

Conversion & Sales Support

Track how review videos contribute to website traffic, brand search lift, and sales conversions. Support A/B testing of different content formats, talking points, and creative angles to improve ROI. Collaborate with internal teams to ensure video messaging aligns with product launches and promotional periods, maximizing conversion potential.

Reporting & Insights

Track and report on performance metrics for YouTube review campaigns, preparing summaries and insights to support quarterly and annual goals. Identify trends and best practices from top-performing YouTube review content and share these insights to improve campaign performance.

Qualifications & Requirements:

At least 2 years of experience in YouTube media placement, video marketing, or creator-led review content. Strong understanding of how YouTube review videos function as a sales and conversion channel. Experience working with creators, editors, or media teams to produce content that drives measurable results. Familiarity with YouTube Analytics, performance metrics, and optimization tactics. Data-driven mindset with the ability to make decisions based on performance goals. Strong communication and coordination skills, able to collaborate effectively with internal teams and external creators.

Nice to Have:

Experience in consumer goods, travel, luggage, or lifestyle brands. Familiarity with influencer marketing or creator partnerships. Understanding of U.S. e-commerce and content-to-conversion funnels.

Reporting Line This role will report into the Influencer Marketing Lead and work closely with cross-functional marketing teams.