Business Intelligence Lead, Performance Marketing

WHO ARE WE? Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success. WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. MUST HAVE: Experience BI, analytics, or marketing/data science roles with digital marketing exposure. Experience in digital media or performance marketing industries Advanced SQL and Looker proficiency. Strong business acumen and cross-functional communication skills. EXPERIENCE: Minimum of 5 years in business intelligence or analytics in digital media or performance marketing. YOUR ROLE Deliver actionable business intelligence and strategic insights that drive revenue and margin growth across Launch Potato’s digital properties. Outcomes (Performance Expectations) Clean, standardize, and document stakeholder-facing dashboards in Looker with aligned definitions and metrics within the first 60 days. Identify and resolve at least five inconsistencies or discrepancies in reporting logic within the first 90 days. Partner with FP&A and product teams to ensure 100% alignment between financial and operational data by the end of the second quarter. Deliver ad hoc strategic analyses with clear financial or strategic recommendations, averaging one per month. Lead and document improvements to at least two core Looker Explores or dashboard structures to enable scalable self-service by end of H1. Competencies Analytical Rigor: Seeks data integrity and challenges assumptions to ensure accuracy. Business Acumen: Ties insights to outcomes; thinks beyond the dashboard. Communication: Distills complex data into simple narratives for technical and non-technical stakeholders. Ownership: Delivers timely insights and updates; proactively surfaces blockers or gaps. Collaboration: Forms strong partnerships across product, media, and finance teams. TOTAL COMPENSATION Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments.