Marketing Performance Analyst

Accountabilities:

• Own end-to-end marketing performance reporting across HubSpot and key channels, delivering clear “what, so what, now what” insights for leadership.

• Analyze funnel performance across MQL, SQL, opportunity, and revenue stages to connect marketing activity to business outcomes.

• Investigate performance shifts, anomalies, and trends, proactively identifying root causes and recommending actions.

• Manage HubSpot reporting, dashboards, attribution views, and lifecycle stage analysis as the primary source of marketing truth.

• Evaluate performance across paid media, email, content, social, webinars, and events, focusing on CAC, pipeline contribution, and revenue impact.

• Support ABM and enterprise reporting by analyzing account-level engagement and progression.

• Build and maintain decision-ready dashboards in HubSpot and Looker Studio for global and regional stakeholders.

• Collaborate cross-functionally with Marketing Ops, Sales Ops, and Performance Marketing to align data definitions and improve data quality.

Requirements:

• 2-5 years of experience in marketing analytics, performance marketing, or B2B marketing data roles.

• Strong hands-on experience with HubSpot reporting, dashboards, attribution models, and campaign analytics.

• Proven ability to go beyond reporting by generating insights, hypotheses, and actionable recommendations.

• Deep understanding of funnel metrics, campaign performance, and marketing-to-revenue connections.

• Experience analyzing paid media (LinkedIn Ads, Google Ads), email, and content performance.

• Strong technical skills in Excel/Office 365 for data manipulation, analysis, and reporting.

• Familiarity with GA4, UTM tracking, and marketing attribution principles.

• Strong analytical curiosity, critical thinking, and ability to challenge assumptions behind data.

• Excellent communication skills with the ability to translate complex data into business insights.

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).

• Agency or multi-channel marketing environment experience is a plus.

Benefits:

• Competitive base salary between $74,000, $92,000 CAD annually

• Performance-based bonus eligibility

• Remote work flexibility within Canada

• Annual salary review based on performance

• Paid vacation and flexible time-off structure

• Opportunities for professional development and training

• Exposure to global marketing operations and enterprise-level data systems

• Collaborative, insight-driven, and learning-oriented team environment

• Travel opportunities up to twice per year for team gatherings and company events

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