Lo que harás
Accountabilities:
Identify and research influencers and content creators whose audiences align with target customer segments and partnership objectives.
Conduct prospect research across YouTube, TikTok, Instagram, Facebook, podcasts, blogs, and other relevant platforms.
Evaluate follower growth, engagement rates, views, audience demographics, content quality, comment sentiment, and overall brand fit.
Assess audience relevance and engagement quality to determine the potential for generating qualified leads and successful partnerships.
Build and maintain a structured database of potential partners, including detailed research, qualification notes, and relevant performance data.
Conduct personalized cold outreach through email and social media, clearly presenting partnership opportunities, benefits, and program structures.
Respond to prospect questions and objections while maintaining professional, engaging, and consistent communication.
Follow up with prospects systematically to nurture relationships and move qualified opportunities through the early partnership funnel.
Schedule qualified prospects for discussions with senior acquisition or partnership teams.
Request, collect, and analyze relevant audience and performance information from prospective partners.
Keep CRM systems, spreadsheets, and prospect databases accurate and up to date with outreach activity, conversations, engagement history, and qualification status.
Prepare regular reports covering outreach activity, qualified prospects, conversion progress, and overall pipeline health.
Monitor influencer marketing trends, emerging platforms, audience behaviors, niches, and engagement patterns to identify new opportunities.
Provide actionable market insights and recommendations based on prospect research and industry observations.
Follow established outreach, communication, qualification, and documentation processes while consistently working toward weekly discovery and outreach targets.
Escalate complex prospect questions or partnership concerns and ensure qualified opportunities are properly documented and handed over.
Requirements:
2+ years of professional experience, preferably in social media marketing, influencer marketing, business development, lead generation, partnerships, or a related field.
Strong research and analytical skills, with the ability to evaluate prospects using audience, engagement, demographic, and performance data.
Good understanding of major social media platforms, influencer ecosystems, audience behavior, and engagement metrics.
Strong cold outreach, prospecting, communication, and relationship-building abilities.
Excellent written and verbal English communication skills.
Ability to create personalized, professional, and compelling outreach messages.
Strong organizational skills and experience maintaining databases, spreadsheets, or CRM systems.
Comfortable managing multiple prospects simultaneously while working independently and consistently meeting weekly activity targets.
Good understanding of partnership structures, value propositions, negotiation principles, and business development fundamentals.
Experience with influencer marketing or creator partnerships is a strong advantage.
Familiarity with CRM platforms such as HubSpot, Salesforce, Agile CRM, or similar tools is preferred.
Strong Google Sheets or Microsoft Excel skills for prospect tracking, reporting, and analysis are beneficial.
Experience working with niche audiences and digital marketing partnerships is a plus.
Familiarity with influencer analytics or audience research tools is advantageous.
Must-have capabilities include social media marketing, influencer marketing, target audience analysis, prospect research, and cold outreach.
Knowledge of audience metrics, engagement trends, CRM management, partnership development, and Google Sheets/Excel is considered a plus.
Benefits:
Fully remote position based in India.
Full-time employment opportunity.
Flexible remote working environment.
Opportunity to work directly with influencer and creator acquisition initiatives.
Exposure to social media marketing, digital partnerships, audience analytics, and business development.
Opportunity to develop expertise in prospecting, outreach, CRM management, and partnership qualification.
Exposure to emerging creators, platforms, niches, and trends within the influencer marketing ecosystem.
Autonomous role with clear activity and acquisition targets.
Opportunity to contribute market insights that can influence partnership and acquisition strategies.
How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Why Apply Through Jobgether? Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. #LI-CL1
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for performance marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Roles similares
Senior Paid Social Media Account Manager
Jobgether • US
Paid Media Specialist (Google Ads & Meta Ads)
Jobgether • South Africa
Paid Media Analyst
Jobgether • US
Senior Paid Media Manager (Search & Social) - (Maternity cover)
Artefact • 17th Floor, 5 Aldermanbury Square, London, EC2V 7HR
Context
About Performance Marketing roles
Performance marketers manage paid acquisition across Google, Meta, LinkedIn, TikTok, and other channels. They optimize ad spend for ROI, run creative tests, and build attribution models to prove what works.