Director, Targeted Acquisition

Accountabilities

• Own the strategy, roadmap, operating model, and performance of targeted acquisition programs and AI-enabled prospecting initiatives.

• Lead the development, launch, and scaling of acquisition programs from pilot phases into repeatable, organization-wide capabilities.

• Partner with technology teams, vendors, and business stakeholders to enhance digital prospecting tools, prioritize product improvements, and drive adoption.

• Identify, segment, and prioritize high-value target audiences using customer data, market insights, sales intelligence, and AI-assisted analysis.

• Design, execute, and optimize highly targeted acquisition campaigns with clear objectives, performance metrics, and continuous testing frameworks.

• Develop and refine messaging across email, LinkedIn, landing pages, and additional digital channels while leveraging AI tools to accelerate personalization and content optimization.

• Collaborate closely with marketing, sales, revenue operations, and specialty teams to align acquisition strategies with broader business objectives.

• Manage contractors responsible for campaign execution, ensuring high-quality delivery, process consistency, and operational excellence.

• Monitor campaign performance, pipeline generation, and conversion metrics, providing actionable insights and recommendations for continuous improvement.

• Build scalable documentation, playbooks, workflows, and enablement programs that strengthen organizational capabilities and support long-term growth.

Requirements

• 5-8 years of experience in management consulting, growth strategy, product management, commercialization, business operations, acquisition marketing, growth marketing, or related fields.

• Demonstrated success leading complex cross-functional initiatives from concept through execution with measurable business impact.

• Proven experience building, launching, and scaling products, programs, or growth initiatives in fast-paced environments.

• Strong background in highly targeted, account-based, one-to-one, or sales-aligned digital marketing strategies.

• Experience leveraging AI-powered tools, automation, or agent-based workflows to improve business processes, marketing performance, or operational efficiency.

• Excellent analytical, strategic thinking, and problem-solving skills with the ability to make sound decisions in ambiguous situations.

• Strong project management and organizational skills with a proactive, execution-oriented mindset.

• Outstanding written and verbal communication skills with the ability to influence senior stakeholders and drive cross-functional alignment.

• Experience managing external vendors or contractor teams is preferred.

• Ability to balance strategic planning with hands-on execution while maintaining a strong focus on measurable business outcomes.

Benefits

• Competitive annual base salary ranging from $145,000 to $175,000 USD, based on experience, qualifications, skills, and geographic location.

• Eligibility for performance-based incentive compensation.

• Fully remote work opportunity with company-provided technology to support a productive home office environment.

• Comprehensive medical, dental, and vision insurance plans.

• Health Savings Account (HSA) with company contributions for eligible plans.

• Company-paid life insurance, accidental death & dismemberment (AD&D), short-term disability, and long-term disability coverage.

• Optional supplemental insurance plans, including accident, critical illness, hospital indemnity, and additional life insurance.

• 401(k) retirement plan with company matching, including Traditional, Roth, and after-tax contribution options.

• Generous paid time off, paid sick leave, 14 company-paid holidays, and a full company shutdown during Thanksgiving week.

• Paid parental leave, maternity support, family medical leave, and adoption assistance reimbursement.

• Employee Assistance Program, concierge support services, dependent care savings account, pet insurance, and discounted financial planning services.

• Opportunity to work in a collaborative, innovative environment focused on growth, AI adoption, and continuous professional development.

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