Director, Acquisition

Accountabilities:

• Own the strategy, execution, testing, and scaling roadmap for Meta and TikTok paid social programs, with responsibility for driving significant daily acquisition volume while maintaining profitable performance.

• Partner with external agencies and media buyers to architect campaign structures, account setups, bidding strategies, testing frameworks, and optimization processes.

• Direct agency performance and ensure media investments are aligned with acquisition targets, efficiency goals, and broader growth priorities.

• Build a high-velocity creative testing engine by connecting media performance data with internal and external creative teams to identify winning hooks, formats, scripts, angles, and calls-to-action.

• Develop strategies to mitigate ad fatigue through continuous testing and iteration, including influencer whitelisting and TikTok Spark Ads.

• Monitor and report on key acquisition metrics, including new and winback customers, CAC, blended Marketing Efficiency Ratio (MER), and ROAS across Meta and TikTok.

• Partner with Retention and other growth teams to align acquisition strategies with high-value customer segments and Customer Lifetime Value (LTV) objectives.

• Apply MTA, MMM, post-purchase survey insights, and other attribution methodologies to evaluate channel performance and establish ambitious but data-grounded return targets.

• Translate complex performance and customer data into actionable recommendations that improve media efficiency, creative performance, and overall acquisition economics.

• Collaborate with creative, analytics, retention, agency, and media teams to ensure acquisition strategy remains aligned with broader commercial objectives.

Requirements:

• 6-10+ years of experience in performance marketing, paid social, or acquisition marketing, ideally within high-growth environments.

• Demonstrated success scaling paid social investment to multi-million-dollar monthly budgets for a high-growth DTC, e-commerce, subscription, or CPG brand.

• Deep technical expertise with Meta Ads Manager and TikTok Ads Manager, including campaign architecture, bidding, optimization, testing, and scaling.

• Strong understanding of MTA, MMM, post-purchase surveys, and other attribution approaches used to evaluate marketing effectiveness.

• Deep knowledge of CPG and DTC unit economics, including subscription models, repeat purchasing, customer velocity, CAC, LTV, and profitability.

• Experience supporting omnichannel expansion, retail growth, or new product launches is highly desirable.

• Strong analytical capabilities, with a proven ability to extract actionable insights from complex performance and customer datasets.

• Experience managing and influencing agencies, media buyers, analysts, and creative teams, with the ability to drive accountability through collaboration.

• Strong understanding of the relationship between paid media performance, creative development, customer behavior, and long-term business value.

• Exceptional communication and stakeholder-management skills, with the ability to translate detailed performance data into clear strategic recommendations.

• A proactive, highly accountable, and execution-oriented leadership style suited to a fast-moving, high-growth environment.

• Ability to continuously test, learn, adapt, and improve acquisition strategies in response to changing platform dynamics and customer behavior.

Benefits:

• Base salary range of $150,000-$180,000 USD, determined based on skills, experience, and role requirements.

• Competitive performance-based bonus opportunities.

• Stock option allocation for eligible roles.

• 100% remote working environment, subject to applicable role and location requirements.

• Unlimited PTO based on country of residence.

• Paid holidays and company-wide reset and reflect days.

• Opportunities for in-person team meetups focused on collaboration, team building, and productivity.

• Monthly telecommunications stipend for eligible team members to help offset home internet/Wi-Fi costs.

• Access to company products and branded merchandise.

• Benefits and insurance programs as required by applicable local law.

• Collaborative, high-performance culture focused on innovation, accountability, and continuous improvement.

• Opportunity to make a direct impact within a rapidly growing health and wellness business.

• Work alongside mission-driven, entrepreneurial colleagues in a dynamic global environment.

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