Field & Partner Marketing Manager

Accountabilities:

• Own the day-to-day management and performance of long-term strategic media and partner marketing programs, while supporting broader strategic partnership initiatives and ensuring programs remain aligned with business and revenue objectives.

• Plan and execute co-marketing campaigns across webinars, events, content, newsletters, targeted placements, and other partner-led channels, establishing revenue targets, KPIs, shared success metrics, and clear accountability.

• Build and maintain strong senior-level relationships with strategic partners, influencing joint priorities, strengthening collaboration, and identifying opportunities for long-term growth.

• Manage partner communications thoughtfully and strategically, balancing advocacy, collaboration, commercial objectives, and the interests of multiple stakeholders.

• Develop and standardize repeatable processes for partner-led marketing motions, improving consistency, predictability, scalability, and execution quality across programs.

• Lead regional events, training sessions, and field activations associated with strategic partner programs, managing vendors, registration, audiovisual requirements, shipping, logistics, and on-site execution.

• Evaluate event and activation performance, using results and stakeholder feedback to make informed recommendations about future investments and program improvements.

• Support campaign strategy by contributing to campaign briefs, partner messaging, promotional plans, creative direction, and other materials that translate business objectives into compelling marketing initiatives.

• Collaborate with Product Marketing and Creative teams to develop effective co-marketing content while leading external content review and approval processes to maintain quality and alignment.

• Adapt messaging in real time based on partner conversations, audience needs, campaign performance, and changing business priorities.

• Identify and coordinate with industry voices, creators, influencers, and external partners, supporting the development and execution of emerging influencer and external marketing initiatives.

• Manage influencer and external-program timelines, publishing schedules, deliverables, and campaign tracking while partnering with leadership to evolve and scale these programs.

• Partner with Marketing Operations to monitor campaign performance, engagement, pipeline influence, and other relevant metrics, turning data into actionable recommendations.

• Own follow-through on partner deliverables, timelines, reporting, and commitments, ensuring programs remain on track and stakeholders have clear visibility into progress.

• Advocate for the organization’s vision and value proposition within strategic alliances and broader market conversations while identifying opportunities to strengthen external positioning and demand.

Requirements:

• 3-5+ years of experience in B2B marketing, preferably across partner marketing, account management, field marketing, demand generation, or a closely related discipline.

• Proven ability to independently own and execute marketing programs tied directly to pipeline, revenue, engagement, or other measurable business objectives.

• Demonstrated experience building and scaling strategic partnerships that generate measurable, multi-quarter business or revenue impact.

• Strong project management skills, with the ability to coordinate multiple high-priority workstreams, manage dependencies, meet deadlines, and maintain execution quality in a fast-moving environment.

• Experience working directly with external partners, agencies, vendors, or strategic stakeholders, with a strong ability to build trust and manage relationships effectively.

• Excellent communication and interpersonal skills, including the ability to lead conversations, read stakeholder dynamics, adapt messaging in real time, and communicate confidently with senior audiences.

• Experience planning and executing events, webinars, training programs, field activations, and co-marketing campaigns from concept through completion.

• Strong content instincts and the ability to contribute meaningfully to campaign messaging, creative briefs, promotional concepts, and partner-facing materials.

• Strong executive presence, with demonstrated experience influencing senior stakeholders both internally and externally and representing marketing programs with confidence and credibility.

• Program-building mindset, with experience creating repeatable frameworks, processes, workflows, and operating practices that improve scalability and consistency.

• Strong ownership mentality, bias toward action, accountability for outcomes, and willingness to take initiative in ambiguous or rapidly changing circumstances.

• Comfortable operating in an evolving environment where priorities may shift quickly and strategic thinking must be paired with hands-on execution.

Benefits:

• $95,000-$100,000 USD base salary for the full-time position, with individual compensation determined by work location, skills, experience, education, training, and other relevant factors.

• Equity and additional variable compensation, bonuses, or other cash compensation may be discussed during the interview process.

• Remote-first work environment within the United States, with candidates required to reside in either the Eastern or Central Time zone.

• Flexible work schedule designed to support autonomy and work-life balance.

• Comprehensive benefits package, including a retirement plan with employer matching.

• Unlimited paid time off.

• Stock options as part of the overall compensation package.

• Opportunity to make a measurable impact through strategic marketing, partner programs, field activations, and pipeline-generating campaigns.

• Opportunity to work with a dynamic, rapidly growing team in a collaborative and evolving environment.

• Distributed work culture with collaboration expected during core working hours.

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