Sr. Manager, Marketing Operations & Analytics

Accountabilities

• Own the marketing technology ecosystem: Administer, optimize, and continuously improve enterprise marketing automation platforms and the broader technology stack, including CRM, sales enablement, and data enrichment solutions.

• Optimize lead management: Partner with Demand Generation and Sales Operations to design and refine lead scoring, routing, segmentation, nurturing workflows, and database management processes.

• Build marketing analytics: Develop enterprise dashboards, reporting frameworks, and sophisticated multi-touch attribution models to measure campaign effectiveness, pipeline contribution, and revenue impact.

• Improve campaign operations: Streamline campaign intake and operational request queues, create reusable templates, establish efficient workflows, and ensure service-level expectations are consistently met.

• Maintain data quality and compliance: Protect the integrity of marketing databases while enforcing applicable global privacy requirements, including GDPR, CASL, and CCPA.

• Manage technology investments: Oversee the marketing operations and technology budget, manage vendor relationships and contract renewals, and optimize tool adoption and utilization for maximum return.

• Lead and develop the team: Direct, coach, and develop a high-performing Marketing Operations team while providing training, documentation, and enablement to stakeholders across the organization.

• Partner cross-functionally: Work closely with Marketing, Sales Operations, Finance, Demand Generation, and other teams to align operational priorities with pipeline and revenue objectives.

• Drive process transformation: Identify operational bottlenecks and opportunities for automation, then implement scalable processes that improve efficiency, speed, data quality, and marketing impact.

• Support digital growth: Contribute operational and analytical expertise across SEO, SEM, AEO, and Account-Based Marketing initiatives where relevant.

Requirements

• Marketing operations leadership: Significant experience leading marketing operations, marketing technology, revenue operations, or a closely related function, including experience managing and developing direct reports.

• Salesforce expertise: Advanced, hands-on experience with Salesforce CRM is required; experience with Salesforce Marketing Cloud is a strong advantage.

• Revenue operations knowledge: Strong understanding of modern marketing systems, database segmentation, lead funnel architecture, and complex B2B or B2G buyer journeys, particularly those involving long sales cycles.

• Analytics and attribution: Strong proficiency with marketing analytics, SQL, business intelligence platforms such as Power BI, and multi-touch attribution methodologies.

• Marketing technology expertise: Experience administering and integrating marketing automation platforms, CRM systems, sales enablement tools, data enrichment solutions, and related technologies.

• Digital marketing knowledge: Practical understanding of SEO, SEM, and AEO; experience with Account-Based Marketing is highly desirable.

• Process optimization: Strong project management, analytical thinking, and problem-solving skills, with the ability to turn complex workflows into scalable and efficient operating processes.

• Data governance: Understanding of data quality, privacy, compliance, and governance requirements, including GDPR, CASL, and CCPA.

• Strategic leadership: Ability to balance hands-on technical execution with strategic planning, prioritization, budget management, and organizational leadership.

• Cross-functional collaboration: Demonstrated ability to work effectively with Marketing, Sales, Finance, Operations, and other business functions while communicating complex topics clearly.

• People development: Proven ability to mentor team members, provide constructive feedback, establish high standards, and create an environment where others can succeed.

• Working style: A proactive, analytical, collaborative, and results-oriented approach, with a strong focus on measurable business outcomes and continuous improvement.

Benefits

• Competitive compensation: CA$120,000-CA$150,000, including base salary, a discretionary bonus, and benefits.

• Equity opportunity: Eligibility to participate in an equity program.

• Comprehensive health coverage: Health benefits designed to support your wellbeing from day one.

• Virtual healthcare: Access to 24/7 virtual healthcare services.

• Wellness programs: Dedicated resources and programs supporting physical and overall wellbeing.

• Retirement support: RRSP/401K matching plan.

• Variable incentive plan: Opportunity to participate in a performance-based incentive program.

• Flexible vacation: Flexible vacation policy plus dedicated Mio-Days to encourage meaningful time away from work.

• Remote flexibility: Remote work options for Canada-based employees.

• Work-from-home support: Internet subsidy and remote work allowance.

• Enhanced parental leave: Additional support for new parents.

• Inclusive workplace: Commitment to equal opportunity, accessibility, diversity, and an inclusive working environment.

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