Senior Marketing Operations Specialist

Accountabilities

• Build and maintain operational reporting covering funnel performance, lifecycle-stage conversion, routing efficiency, campaign engagement, and other core marketing metrics.

• Partner with BI and Data teams to develop dashboards and improve operational analytics across the go-to-market organization.

• Validate reporting outputs and investigate discrepancies across Salesforce, Marketo, and connected revenue systems.

• Analyze marketing data to identify trends, performance gaps, and optimization opportunities, translating findings into clear recommendations for leadership.

• Manage lead and contact scoring models based on buying intent, engagement signals, and funnel stage.

• Own lead routing and lead/account matching logic using RingLead, ensuring records are accurately directed to the appropriate sales teams.

• Continuously improve speed-to-lead processes, inbound qualification frameworks, and Marketing-to-Sales handoffs.

• Perform ongoing QA across Marketo smartlists, Salesforce routing reports, and RingLead workflows to identify misrouted, duplicated, or unsynced records.

• Troubleshoot lead routing and scoring issues, escalating systemic problems and recommending scalable solutions.

• Manage sales alerts, follow-up workflows, and other processes that support effective handoffs between Marketing and Sales.

• Use AI tools to cross-reference and reconcile records across Salesforce, Marketo, 6sense, and other systems, improving the speed and accuracy of QA activities.

• Identify recurring reporting and QA processes that can be automated with AI or other technologies and help implement more efficient workflows.

Requirements

• 3+ years of experience in marketing operations, marketing analytics, or a related data or systems role, ideally within a B2B SaaS or technology environment.

• Hands-on experience with marketing analytics, operational reporting, and core marketing performance metrics.

• Strong understanding of marketing KPIs and the underlying factors that influence funnel and campaign performance.

• Working knowledge of Salesforce and Marketo, or comparable CRM and marketing automation platforms.

• Experience with, or strong aptitude for learning, lead routing, lead scoring, and sales handoff logic.

• Comfort working with data at the individual-record level, including profiling, cleaning, reconciling, and validating records across multiple systems.

• Strong attention to detail, analytical thinking, and a rigorous quality-assurance mindset.

• Demonstrated interest in or experience using AI tools to support analysis, reporting, reconciliation, or QA workflows.

• Strong communication and organizational skills, including the ability to present insights and recommendations to senior stakeholders.

• Experience with RingLead or a similar lead routing and matching platform is a plus.

• Experience with BI tools such as Looker, Tableau, or comparable platforms is preferred.

• Basic SQL proficiency and the ability to identify and troubleshoot SQL-related issues in collaboration with data analytics teams is advantageous.

• Ability to work independently, manage competing priorities, and take ownership of complex marketing operations processes.

Benefits

• Competitive compensation: $90,000-$130,000 base salary, with offers determined by experience, relevant skills, knowledge, and other job-related factors.

• Flexible work: Remote work environment designed to provide flexibility and support productive collaboration.

• Unlimited PTO: Flexible paid time off to support sustainable performance and time away from work.

• Generous parental leave: Support for employees as they grow their families.

• Career development: A company-wide career framework designed to provide clarity around performance, progression, and professional growth.

• Inclusive culture: A diverse, global environment centered on performance, entrepreneurship, authenticity, and kindness.

• Employee community: Opportunities to participate in employee-led resource groups and broader diversity, equity, inclusion, and philanthropic initiatives.

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