Senior Director, Marketing Operations and Performance

Accountabilities:

• Build and lead a global Marketing Operations and Analytics framework connecting marketing performance to pipeline, revenue, and margin across multiple service lines.

• Define, standardize, and govern marketing KPIs across regions and business lines, ensuring consistency in performance measurement.

• Develop executive-level dashboards and reporting tools to provide visibility into marketing effectiveness at global and regional levels.

• Design and enhance attribution models tailored to complex, long-cycle B2B and account-based sales environments.

• Own and optimize the marketing technology ecosystem, including CRM, marketing automation, analytics, and data tools.

• Partner with Sales Operations to align funnel definitions, lead management processes, and performance reporting standards.

• Establish scalable lead management, scoring, routing, and lifecycle processes to improve conversion and efficiency.

• Drive campaign performance optimization across digital, events, and field marketing channels through test-and-learn approaches.

• Support strategic planning, forecasting, and marketing budget allocation across industries and service lines.

• Lead cross-functional alignment with Sales, IT, and Finance to ensure operational excellence and data integrity.

• Serve as a strategic advisor to senior marketing leadership and business stakeholders, driving data-driven decision-making.

• Build and develop a high-performing Marketing Operations & Analytics team, fostering a culture of accountability and continuous improvement.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.

• 10+ years of experience in marketing operations, marketing analytics, or commercial operations in a complex, matrixed B2B organization.

• Proven experience connecting marketing performance to revenue outcomes in long, consultative sales cycles.

• Strong expertise in CRM and marketing automation platforms such as Salesforce, Marketo, or HubSpot.

• Advanced analytical and technical skills, including experience with BI tools (Tableau, Power BI) and data modeling.

• Deep understanding of marketing operations, demand generation infrastructure, and campaign performance optimization.

• Experience working across global, multi-business, and multi-stakeholder environments.

• Strong stakeholder management and executive communication skills with the ability to influence senior leadership.

• Strong commercial acumen and ability to translate complex data into actionable business insights.

• Experience leading teams, driving organizational change, and building capabilities from the ground up.

• Ability to manage multiple priorities in a fast-paced, highly professional environment.

• Advanced proficiency in MS Office and familiarity with modern marketing technology ecosystems.

Benefits:

• Annual base salary range of $110,000, $130,000

• Comprehensive health coverage (medical, dental, and vision insurance)

• Life insurance and employee assistance programs

• 401(k) retirement plan with company match and immediate vesting

• Paid time off and family leave for better work-life balance

• Professional development opportunities, including online courses, training programs, and tuition reimbursement

• Opportunity to work in a global, matrixed, and highly technical environment

• Exposure to strategic, high-impact marketing transformation initiatives.

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