The Challenge
ZURU Toys is one of the world's largest toy companies with iconic brands like Bunch O Balloons and Mini Brands. You'll own the entire LATAM marketing playbook-from retailer strategy to shelf execution-turning global innovation into regional domination across the region's biggest retail networks.
Your Mission
Audit current retail partnerships and POS asset performance across top 5 LATAM retailers; identify 3-5 quick wins for immediate brand visibility lifts
Establish approved asset library and brand guidelines with at least 8 key retail partners; train distributor teams on ZURU voice consistency
Launch first quarter media placements (window, catalogue, in-store) with measurable baseline metrics for foot traffic and conversion lift
Build e-commerce audit framework; optimize product listings and imagery across 3+ major online retailers with baseline engagement tracking
Execute 2 major product launches in LATAM with integrated retail + online campaigns; hit 40%+ retail distribution target across region
Deliver 15%+ lift in in-store brand awareness through optimized POS placement, measured via retailer foot traffic and sales data
Secure and execute 3+ license partnership collaborations; quantify incremental revenue uplift from co-branded initiatives
Reduce asset approval cycle time by 50%; establish monthly performance reviews with retailers showing trend analysis and actionable insights
KPIs You'll Own
Retail Distribution %
Percentage of target retailers stocking ZURU brands with approved POS assets in prime placements.
In-Store Conversion Lift
Sales uplift attributed to trade marketing campaigns, measured via retailer point-of-sale data.
E-commerce Listing Optimization Score
Percentage of product listings meeting brand standards for imagery, description, and searchability.
Media Placement ROI
Revenue generated per dollar spent on catalogue, window, and in-store placements.
Asset Approval Velocity
Average days from submission to brand-approved POS launch; target <10 days.
Tools & Stack
Your Team
Your Manager
Regional Marketing Director or VP LATAM (not specified)
Current Team
Sales teams, global brand team, distributor network, China design team, retail partners
New role-backfill or expansion not specified; indicates growth priority in LATAM
The Package
Salary
$65K-$85K base (estimated local MXN equivalent ~1.3M-1.7M MXN annually based on 2026 senior marketing rates in Mexico City)
Remote
On-site in Mexico City, Mexico
Benefits & Perks
Company Intelligence
ZURU is a disruptive innovation company founded in 2003 by brothers Nick and Mat Mowbray. With 5,000+ direct and indirect employees across 30+ countries, ZURU operates three pillars: ZURU Toys (world's largest toy companies with mega-brands), ZURU Tech (construction automation), and ZURU Edge (next-gen FMCG). Globally recognized for radical innovation and market-leading brands.
Founded
2003
Team Size
5000
Customers
Major LATAM retailers (Carrefour, Walmart, local chains); global toy market leaders
Culture
Entrepreneurial, disruptive, mission-driven; challenges status quo; structured around radical innovation
Is This Role For You?
- You've executed 3+ trade marketing campaigns with measurable shelf impact and retailer buy-in
- You speak fluent Spanish + English and have on-ground retail connections across Mexico/LATAM
- You're comfortable managing multiple retailer relationships simultaneously and thrive on stakeholder collaboration
- You obsess over metrics-conversion lift, placement ROI, e-commerce rankings-not just creative optics
- You need remote flexibility; this is full-time on-site in Mexico City with retail store visits expected
- You're uncomfortable with fast-moving change or ambiguity; budgets, priorities, and product launches shift quickly
- You lack hands-on trade marketing or shopper marketing experience; this is execution-heavy, not strategic planning only
Interview Process
Screening call
30 min conversation on trade marketing background, LATAM retail experience, and motivation for toys/CPG space
Case study / Portfolio review
Share 1-2 past trade campaigns with measurable results (retailer feedback, sales lift, POS effectiveness)
Manager interview
45-60 min deep dive on LATAM strategy, retailer relationship management, and alignment with ZURU brand voice
Executive roundtable
Meet regional leadership; discuss vision, budget ownership, and cross-functional collaboration model
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.