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About the Company
Yibi Group is a leading OEM manufacturer and strategic partner for global luxury brands, certified by LVMH, Kering, and Richemont. With a 50,000㎡ precision manufacturing facility, we specialize in luxury hardware, fashion accessories, and jewelry components.
About the Role
We are looking for a Marketing Specialist to support our brand development and business growth in the French luxury market.
Responsibilities
- Create and manage marketing content in French and English for LinkedIn, website, email campaigns, and other digital channels.
- Plan and execute social media activities to increase brand visibility and engagement.
- Conduct market research on luxury, fashion, jewelry, and accessories industries.
- Support lead generation initiatives and business development activities.
- Collaborate with teams in China and Europe to ensure effective execution of marketing projects.
- Monitor campaign performance and provide data-driven recommendations.
Qualifications
- 2-5 years of experience in marketing, digital marketing, communications, or content creation.
- Experience in luxury, fashion, jewelry, accessories, or B2B industries is preferred.
- Good understanding of the French luxury market and business culture.
- Familiarity with LinkedIn, Google Analytics, SEO, and other digital marketing tools.
- Fluent French and English are required.
- Mandarin is a plus.
Required Skills
- Excellent communication and writing skills.
- Strong organizational and project management abilities.
- Analytical mindset and attention to detail.
- Ability to work effectively in an international and cross-cultural environment.
- Self-motivated, proactive, and results-oriented.
Equal Opportunity Statement
We are committed to diversity and inclusivity.
Ready when you are
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.